Rosie is a freelance senior designer & illustrator who specialises in branding, packaging, illustration, product & graphic design. Rosie has created award winning packaging designs, delivered brand guidelines, illustrated an array of different accessories, painted murals and more. She has worked in house with small and large teams, as well as with creative agencies across London. Rosie has worked in range of sectors like food & drink, cosmetics & beauty, architecture, retail, fashion and more. She is passionate for packaging and print with a variety of experience in different materials, product types and finishes. Rosie is always on the look out for the next exciting design project. If you have a project coming up that you think she could help with or if you just want to say hi, don’t hesitate to get in touch! From brand identity design projects to illustration projects, Rosie can execute a wide range of styles which she tailors to meet her clients needs.

rosiefodendesigns

Rosie is a freelance senior designer & illustrator who specialises in branding, packaging, illustration, product & graphic design. Rosie has created award winning packaging designs, delivered brand guidelines, illustrated an array of different accessories, painted murals and more. She has worked in house with small and large teams, as well as with creative agencies across London. Rosie has worked in range of sectors like food & drink, cosmetics & beauty, architecture, retail, fashion and more. She is passionate for packaging and print with a variety of experience in different materials, product types and finishes. Rosie is always on the look out for the next exciting design project. If you have a project coming up that you think she could help with or if you just want to say hi, don’t hesitate to get in touch! From brand identity design projects to illustration projects, Rosie can execute a wide range of styles which she tailors to meet her clients needs.

Available to hire

Rosie is a freelance senior designer & illustrator who specialises in branding,
packaging, illustration, product & graphic design.

Rosie has created award winning packaging designs, delivered brand guidelines,
illustrated an array of different accessories, painted murals and more.

She has worked in house with small and large teams, as well as with creative agencies across London. Rosie has worked in range of sectors like food & drink, cosmetics & beauty, architecture, retail, fashion and more. She is passionate for packaging and print with a variety of experience in different materials, product types and finishes.

Rosie is always on the look out for the next exciting design project. If you have a project coming up that you think she could help with or if you just want to say hi, don’t hesitate to get in touch!

From brand identity design projects to illustration projects, Rosie can execute a wide range of styles which she tailors to meet her clients needs.

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Skills

Adobe Illustrator
Ed
Editorial Illustration
Fr
Freehand Digital Illustration
Il
Illustration
Sp
Spot Illustration
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Experience Level

Adobe Illustrator
Expert
Editorial Illustration
Expert
Freehand Digital Illustration
Expert
Illustration
Expert
Spot Illustration
Expert
T-shirt Design
Expert
Acrylic Illustration
Expert
Adobe InDesign
Expert
Adobe Photoshop
Expert
Infographic
Expert
Product Design
Expert
Surface Pattern Design
Expert
Book Illustration
Expert
Branding
Expert
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Language

English
Fluent

Education

Foundation Degree in Art at Warwickshire College
July 29, 2012 - July 29, 2013

Qualifications

BA Hons Illustration and Visual Media
July 29, 2013 - July 29, 2017

Industry Experience

Retail, Consumer Goods, Non-Profit Organization, Travel & Hospitality, Wholesale & Distribution
    uniE621 Wandsworth Council Illustrated Bid
    Together with Vebu, a creative agency based in London, I created illustrated assets to be used by Wandsworth Council in their bid to become the London Borough of Culture 2025. I created an array of poster and banner designs which have been used in underground adverts, big street banners, for online content and more. The illustrated scene in the design is based in Wandsworth, it gives nods to the iconic buildings in the area like Tooting Market and Putney Bridge. The diverse and playful characters I illustrated showed people coming together on the streets of Wandsworth - they show the spirit of Wandsworth and the vibrant energy of the streets in the borough. There’s a man enjoying playing his saxophone, a little cat watching out the window, a young girl waving a flag and an older lady cycling with her little dog in the front basket.
    uniE621 The Body Shop Christmas
    I designed an array of other gift packaging - working with constructions like Christmas crackers and carrier bags on materials like washable paper, hemp and jute. Each year the concept of the Christmas campaign changed, highlighting the different charity The Body Shop was working with that year. The illustrations and overall design told the narrative of the Christmas campaign, be it making it real together and focusing on those lovely imperfect moments of Christmas, or telling the story of the Fairtrade journey the products go through before reaching their final destination with the customer. I worked on these campaigns from packaging concepts right the way through to finalising the artworks with the artwork team. The illustrations and designs I created were used as assets in store, online and on social too. I assisted other creative teams in creating the POS assets and other visual merchandising assets like the store windows too.
    uniE621 Wimbledon Tennis Illustrated Repeat Pattern
    Commissioned by branding agency Together Design, I delivered multiple print assets which were used around the Wimbledon Tennis site in 2024. Using illustrative motifs Together Design had previously created for Wimbledon packaging design, I added additional illustrative elements in the same style to create seamless repeat patterns which were used throughout areas on the Wimbledon site. These patterns helped tied the event spaces together in a cohesive and engaging way, creating unity between the different spaces of the Wimbledon site. In addition to this, I created a timeline featuring the famous Wimbledon strawberries to show events throughout the years in an exciting and captivating way.
    uniE621 Mella 1809
    Brand identity and guidelines for Mella 1809, a new luxury home cleaning brand. The brand aims to be premium and elegant whilst also being whimsical and playful in design. It is for the design conscious consumer who wants luxury items which not only smell good but look good in the home. The art direction draws inspiration from the world of designer fragrances, propelling the brand into a league of its own within the home cleaning product sector. In essence, it forges a distinctive identity that sets it apart from its counterparts, establishing a unique and memorable presence.
    uniE621 Cabrum Brand Identity
    Cabrum is an exciting new sauce brand inspired by Canarian cuisine and made in East London. The sauces are naturally vegan, handmade in small batches and use exact cooking methods and ingredients as they do in the Canary Islands. I brought the founders vision to life by creating a brand identity which stood out from its competitors, expressed the brand values and put across what the brand stood for. The name is derived from ‘Cabra’ which means goat in Spanish - the half man half goat is the hero of the packaging design, this little mascot creates the vibe of the brand - enjoying life, enjoy moments and not taking itself too seriously. The colours and background motifs bring cues of the Canary Islands to the packaging, a nod to the heritage of the product. This is just the start of an exciting new journey of Cabrum which hopes to delve into different product lines, it was a joy to work on this project.
    uniE621 The Body Shop Window Displays
    Different window displays from around the world featuring my illustrations and designs. These designs were taken from packaging projects and turned into in store assets, animations and poster designs. I assisted the visual merchandising team to make sure the assets worked as they needed - adapting any illustrations where necessary and into whatever format was needed.
    uniE621 Not Another Bill Phone Designs
    When Not Another Bill approached me to help them create collections of phone case stickers they could offer their customers to expand their offering I was delighted. I worked on a range of graphic assets for them to use which focused on everything from astrology and travel to fruit stickers and graphic stickers. On the Not Another Bill website you can choose your colours, finishes, stickers and more - to create a very personalised phone case which only you will have. During this project I played with illustration, colour palettes, typography and iconography to create the final designs.
    uniE621 Stationery Design
    Stationery design for Papier, a premium stationery brand.
    uniE621 Vector Map Illustration
    Vector map illustration for Crowded Places to convey what the company does in a more visually exciting, engaging and digestible way.
    uniE621 Mezzaluna ReBrand
    Rebranding project for Mezzaluna, an Italian restaurant chain based in Turkey.