A dynamic and creative senior-level digital content strategist and web marketing professional with 20 years of experience working on world-class brands. I'm detail-oriented and thorough by nature and have accumulated broad experience working in the US, UK, and Japan with both large multi-national companies and SMBs. I work agilely through the full design and production life cycle from user research to design and prototyping, utilising all elements of a user-centred design process to create consistent cross-platform experiences with a strong emphasis on good typography. My skillset includes: gathering business and user requirements, designing with data, storyboarding, wireframing, HTML/CSS prototyping, usability testing, visual design, front-end development, website deployment, and graphic production using Adobe Creative Cloud. I am experienced in managing business processes to meet deadlines and bring projects to successful conclusions within budget constraints.…

rsb8703

A dynamic and creative senior-level digital content strategist and web marketing professional with 20 years of experience working on world-class brands. I'm detail-oriented and thorough by nature and have accumulated broad experience working in the US, UK, and Japan with both large multi-national companies and SMBs. I work agilely through the full design and production life cycle from user research to design and prototyping, utilising all elements of a user-centred design process to create consistent cross-platform experiences with a strong emphasis on good typography. My skillset includes: gathering business and user requirements, designing with data, storyboarding, wireframing, HTML/CSS prototyping, usability testing, visual design, front-end development, website deployment, and graphic production using Adobe Creative Cloud. I am experienced in managing business processes to meet deadlines and bring projects to successful conclusions within budget constraints.…

Available to hire

A dynamic and creative senior-level digital content strategist and web marketing professional with 20 years of experience working on world-class brands. I’m detail-oriented and thorough by nature and have accumulated broad experience working in the US, UK, and Japan with both large multi-national companies and SMBs. I work agilely through the full design and production life cycle from user research to design and prototyping, utilising all elements of a user-centred design process to create consistent cross-platform experiences with a strong emphasis on good typography. My skillset includes: gathering business and user requirements, designing with data, storyboarding, wireframing, HTML/CSS prototyping, usability testing, visual design, front-end development, website deployment, and graphic production using Adobe Creative Cloud. I am experienced in managing business processes to meet deadlines and bring projects to successful conclusions within budget constraints.

See more

Skills

Experience Level

Flyer
Expert
WordPress
Expert
Adobe InDesign
Expert
Brochure
Expert
Web Design
Expert
Adobe Photoshop
Expert
Business Card
Expert
Microsoft Office
Expert
HTML5
Expert
Advert Design
Expert
Postcard
Expert
Magazine
Expert
CSS
Expert
Branding
Expert
Adobe Illustrator
Expert
UI
Expert
Poster
Expert
Artwork
Expert
Letterhead
Expert
Editorial Illustration
Intermediate
Logo
Intermediate
Presentation Design
Intermediate
Banner
Intermediate
Social Media Design
Intermediate
Illustration
Intermediate
Figma
Intermediate
Canva
Intermediate
Adobe After Effects
Intermediate
See more

Language

English
Fluent
Japanese
Beginner

Work Experience

Add your work experience history here.

Education

Bachelor of Arts at University of Maine
September 3, 1987 - May 14, 1992
Journalism (Advertising)

Qualifications

Certificate
September 6, 2000 - May 23, 2002
Web & Interactive Media Design

Industry Experience

Education, Computers & Electronics, Government, Healthcare, Life Sciences, Professional Services, Retail, Manufacturing
    uniE621 Flyer for retailer L.L.Bean Japan’s special edition tote bag
    The Challenge L.L.Bean’s Japan division introduced a limited-edition version of its iconic tote bag to celebrate the annual cherry blossom festival. Since this exclusive release fell outside the brand’s standard catalog cycle, the team needed an effective way to drive demand. To reach customers directly, we designed a flyer to be inserted into catalog mailings. Solution and Outcomes With the spring product photography already completed, a special photo shoot was required to properly showcase the tote. I was asked to art direct the shoot, working with a local photographer to highlight the bag’s unique red and pink colour scheme. To enhance the visual appeal, I worked with the merchandising team to style the shoot using carefully selected L.L.Bean outdoor accessories, reinforcing the connection to the brand’s core offerings. The design balanced warm cherry blossom tones with cooler background elements, evoking the atmosphere of hanami—Japan’s beloved cherry blossom viewing tradition. Clear pricing and item details ensured easy ordering via phone, which was the brand’s primary sales channel at the time. The campaign was a resounding success—the tote bag sold out within weeks and went on to become a collector’s item both in Japan and internationally. graphicdesigner branding https://www.twine.net/signin…
    paper HPE Aruba Networking interactive ebook

    https://www.twine.net/signin

    The Challenge
    In the highly competitive networking security market, HPE Aruba Networking needed an interactive brochure that would stand out and provide C-level executives with a quick, engaging way to identify the best solution adoption path for their organisation. The final piece needed to guide readers from a high-level overview to a clear, compelling call to action.

    Solution and Outcome

    Following HPE’s recent brand refresh, I was tasked with applying the updated brand guidelines in a fresh, modern way to create an engaging and interactive learning experience.

    For the imagery, the focus shifted from showcasing devices and screens to highlighting human connection — showing people interacting with each other or directly engaging the viewer to create a more relatable, approachable feel.

    Complex networking concepts were distilled into easy-to-follow diagrams positioned after the introductory sections to maintain clarity and flow. Interactive links were embedded throughout the brochure to help users navigate seamlessly and take action, such as learning more or scheduling a sales meeting.

    The brochure received positive feedback from HPE’s field marketing team, driving strong engagement. A second version was later developed to target a related market segment, reinforcing the success of the initial approach.