The previous Atlas Obscura homepage design had become outdated and cluttered, failing to effectively showcase the platform's unique content and experiences. The challenge was to redesign the homepage to create a more engaging, immersive, and user-friendly experience that would better reflect the brand's essence and capture the spirit of discovery.
The primary goal of the project was to develop a clean, modern, and visually appealing homepage design that would enhance user experience and increase engagement, improve content discoverability and navigation, and strengthen brand identity and showcase the platform's unique value proposition.…The previous Atlas Obscura homepage design had become outdated and cluttered, failing to effectively showcase the platform's unique content and experiences. The challenge was to redesign the homepage to create a more engaging, immersive, and user-friendly experience that would better reflect the brand's essence and capture the spirit of discovery.
The primary goal of the project was to develop a clean, modern, and visually appealing homepage design that would enhance user experience and increase engagement, improve content discoverability and navigation, and strengthen brand identity and showcase the platform's unique value proposition.WWWWWWWW…