I headed the team of UI designers, psychologists, developers as well as content creators. As the company operated in a start-up set-up, I worked closely with the CEO and Founders of our company. I also headed the branding team, where my role was instrumental for the company in making important decisions related to brand personality, the logo, branding etc. As branding and application design were happening simultaneously, I kept my approach extremely flexible as it involved multiple and continuous iterations. There was constant learning and relearning for me as a UX Design Lead as I had to wear multiple hats and steer the teams I led, accordingly. The entire process was a great opportunity for me to nurture the application and the brand from scratch!I headed the team of UI designers, psychologists, developers as well as content creators. As the company operated in a start-up set-up, I worked closely with the CEO and Founders of our company. I also headed the branding team, where my role was instrumental for the company in making important decisions related to brand personality, the logo, branding etc. As branding and application design were happening simultaneously, I kept my approach extremely flexible as it involved multiple and continuous iterations. There was constant learning and relearning for me as a UX Design Lead as I had to wear multiple hats and steer the teams I led, accordingly. The entire process was a great opportunity for me to nurture the application and the brand from scratch!WWWWWWWWI headed the team of UI designers, psychologists, developers as well as content creators. As the company operated in a start-up set-up, I worked closely with the CEO and Founders of our company. I also headed the branding team, where my role was instrumental for the company in making important decisions related to brand personality, the logo, branding etc. As branding and application design were happening simultaneously, I kept my approach extremely flexible as it involved multiple and continuous iterations. There was constant learning and relearning for me as a UX Design Lead as I had to wear multiple hats and steer the teams I led, accordingly. The entire process was a great opportunity for me to nurture the application and the brand from scratch!
