Senior designer with 12+ years career, working in many different processes of Visual and UX/UI design, including Product Design while leading Design and Development teams in early stage product development.
I am originally trained as an animator-artist with a MAFA in Digital Art and turned to graphics and marketing design to enter the creative industry many moons ago. This lead me into various roles of visually promoting products, explaining products, marketing products and then finally - designing products through UI and UX design.
I started Product Design in one of the hardest tech arenas, blockchain, and that is where I have spent most of my time designing simple experiences of complex ideas for everyday use for everyday users. I have been involved in many early stage startup ideas that needed Design to fully engage the audience and user base the clients wanted for market adoption of their products and services. It is here in the startup scene where I have found many ways to be beneficial to any team that brings me onboard.
I am now at a stage in my career where I am a senior designer; mentoring others, leading small teams, and directing/guiding all stakeholders in best design practices to increase UX maturity and evangelise the Design Thinking process where ever I go.
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