Innovative Problem Solver, User-Centred Product DesignerInnovative Problem Solver, User-Centred Product DesignerWWWInnovative Problem Solver, User-Centred Product Designer
Innovative Problem Solver, User-Centred Product DesignerInnovative Problem Solver, User-Centred Product DesignerWWWWInnovative Problem Solver, User-Centred Product Designer
Skills
See more
Experience Level
Adobe InDesign
Expert
Adobe Photoshop
Expert
Adobe XD
Expert
Advert Design
Expert
App Design
Expert
Branding
Expert
Figma
Expert
Framer
Expert
Presentation Design
Expert
Product Design
Expert
Web Design
Expert
Webflow
Intermediate
Adobe Illustrator
Intermediate
Language
English
Fluent
Education
Bachelor of Science at University of Bath
October 3, 2017 - July 21, 2021Economics
Diploma at BrainStation
October 29, 2024 - October 29, 2024UX & UI Design
Qualifications
Industry Experience
Software & Internet, Education, Financial Services, Healthcare, Media & Entertainment, Non-Profit Organization, Retail, Travel & Hospitality
Redesign: The IWGIA
During a 1-week design sprint, I collaborated with two fellow designers to enhance the website of the IWGIA, an NGO dedicated to Indigenous Peoples' rights. Our goal was to improve the user experience of their donation flow and streamline their web design to make it more accessible and engaging for potential donors, delivering a research-driven solution for better user engagement and higher conversion rate.
𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: According to the 2023 Charity Digital Skills Report, 39% of charities struggle with their online presence. More than a third of people (36%) said they would donate more if the process was easier!
That's a significant portion of potential donations left untapped simply due to poor user experience.
𝗢𝘂𝗿 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: During our 5-day sprint, we audited IWGIA’s website, conducted user research, and completely redesigned their homepage and donation flow.
During user interviews we found that users value a well-designed charity website that clearly states what donations are used for, e.g. achievements and projects. By simplifying the layout, making the branding more cohesive, and using clear, concise copy, we helped the charity better communicate their mission and inspired users…During a 1-week design sprint, I collaborated with two fellow designers to enhance the website of the IWGIA, an NGO dedicated to Indigenous Peoples' rights. Our goal was to improve the user experience of their donation flow and streamline their web design to make it more accessible and engaging for potential donors, delivering a research-driven solution for better user engagement and higher conversion rate.
𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: According to the 2023 Charity Digital Skills Report, 39% of charities struggle with their online presence. More than a third of people (36%) said they would donate more if the process was easier!
That's a significant portion of potential donations left untapped simply due to poor user experience.
𝗢𝘂𝗿 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: During our 5-day sprint, we audited IWGIA’s website, conducted user research, and completely redesigned their homepage and donation flow.
During user interviews we found that users value a well-designed charity website that clearly states what donations are used for, e.g. achievements and projects. By simplifying the layout, making the branding more cohesive, and using clear, concise copy, we helped the charity better communicate their mission and inspired users to take action. We drew inspiration from the Macmillan Cancer Support and Choose Love charity websites to create our designs.
Our user testing confirmed the impact - donations became easier, and users felt more connected to the cause.WWWWWWWWDuring a 1-week design sprint, I collaborated with two fellow designers to enhance the website of the IWGIA, an NGO dedicated to Indigenous Peoples' rights. Our goal was to improve the user experience of their donation flow and streamline their web design to make it more accessible and engaging for potential donors, delivering a research-driven solution for better user engagement and higher conversion rate.
𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: According to the 2023 Charity Digital Skills Report, 39% of charities struggle with their online presence. More than a third of people (36%) said they would donate more if the process was easier!
That's a significant portion of potential donations left untapped simply due to poor user experience.
𝗢𝘂𝗿 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: During our 5-day sprint, we audited IWGIA’s website, conducted user research, and completely redesigned their homepage and donation flow.
During user interviews we found that users value a well-designed charity website that clearly states what donations are used for, e.g. achievements and projects. By simplifying the layout, making the branding more cohesive, and using clear, concise copy, we helped the charity better communicate their mission and inspired users …
Hackathon: The LEGO Group
Collaborated with data scientists and a software engineer to design, develop, and present a solution for helping users find the perfect birthday gift for a child on the LEGO website - all within 24 hours. My role as the sole UX Designer involved leading the problem solving and design efforts.
The Problem - Finding the right gift for a child is a struggle for adults due to rapidly changing preferences of children and endless options for toys and products. People need to consider a number of factors and there are high expectations placed upon them for special occasions.
The Solution - After auditing the current LEGO website and gift finding flow, our solution was to make the design less cluttered and add more recommendations to make the user’s life simple. Additionally, we brought more attention to the gift finder feature and made it more functional by designing a filter.
The Impact - The LEGO Group redesigned their LEGO Gift Ideas page and made most of the changes we suggested they make!
Read more: https://www.twine.net/signinCollaborated with data scientists and a software engineer to design, develop, and present a solution for helping users find the perfect birthday gift for a child on the LEGO website - all within 24 hours. My role as the sole UX Designer involved leading the problem solving and design efforts.
The Problem - Finding the right gift for a child is a struggle for adults due to rapidly changing preferences of children and endless options for toys and products. People need to consider a number of factors and there are high expectations placed upon them for special occasions.
The Solution - After auditing the current LEGO website and gift finding flow, our solution was to make the design less cluttered and add more recommendations to make the user’s life simple. Additionally, we brought more attention to the gift finder feature and made it more functional by designing a filter.
The Impact - The LEGO Group redesigned their LEGO Gift Ideas page and made most of the changes we suggested they make!
Read more: https://www.twine.net/signinWWWWWWWWCollaborated with data scientists and a software engineer to design, develop, and present a solution for helping users find the perfect birthday gift for a child on the LEGO website - all within 24 hours. My role as the sole UX Designer involved leading the problem solving and design efforts.
The Problem - Finding the right gift for a child is a struggle for adults due to rapidly changing preferences of children and endless options for toys and products. People need to consider a number of factors and there are high expectations placed upon them for special occasions.
The Solution - After auditing the current LEGO website and gift finding flow, our solution was to make the design less cluttered and add more recommendations to make the user’s life simple. Additionally, we brought more attention to the gift finder feature and made it more functional by designing a filter.
The Impact - The LEGO Group redesigned their LEGO Gift Ideas page and made most of the changes we suggested they make!
Read more: https://www.twine.net/signin
Independent Project: Mixtra
Mixtra is a music mixing app developed as part of my independent project during my UX Design Diploma, where I tackled a real-world problem that warranted digital intervention.
I set out to solve a key problem for music lovers: the lack of an easy-to-use platform for creating music mixes and mashups. Ever wanted to mix two songs but found DJ platforms too complex? Mixtra simplifies music mixing, making it accessible to everyone so they can unleash their inner DJ.
Along the way, I created a marketing website for the app and presented my project to tech enthusiasts at BrainStation’s Demo Day, where it received high praise for its innovation and design.
Read more: https://www.twine.net/signinMixtra is a music mixing app developed as part of my independent project during my UX Design Diploma, where I tackled a real-world problem that warranted digital intervention.
I set out to solve a key problem for music lovers: the lack of an easy-to-use platform for creating music mixes and mashups. Ever wanted to mix two songs but found DJ platforms too complex? Mixtra simplifies music mixing, making it accessible to everyone so they can unleash their inner DJ.
Along the way, I created a marketing website for the app and presented my project to tech enthusiasts at BrainStation’s Demo Day, where it received high praise for its innovation and design.
Read more: https://www.twine.net/signinWWWWWWWWMixtra is a music mixing app developed as part of my independent project during my UX Design Diploma, where I tackled a real-world problem that warranted digital intervention.
I set out to solve a key problem for music lovers: the lack of an easy-to-use platform for creating music mixes and mashups. Ever wanted to mix two songs but found DJ platforms too complex? Mixtra simplifies music mixing, making it accessible to everyone so they can unleash their inner DJ.
Along the way, I created a marketing website for the app and presented my project to tech enthusiasts at BrainStation’s Demo Day, where it received high praise for its innovation and design.
Read more: https://www.twine.net/signin
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