During a 1-week design sprint, I collaborated with two fellow designers to enhance the website of the IWGIA, an NGO dedicated to Indigenous Peoples' rights. Our goal was to improve the user experience of their donation flow and streamline their web design to make it more accessible and engaging for potential donors, delivering a research-driven solution for better user engagement and higher conversion rate.
𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: According to the 2023 Charity Digital Skills Report, 39% of charities struggle with their online presence. More than a third of people (36%) said they would donate more if the process was easier!
That's a significant portion of potential donations left untapped simply due to poor user experience.
𝗢𝘂𝗿 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: During our 5-day sprint, we audited IWGIA’s website, conducted user research, and completely redesigned their homepage and donation flow.
During user interviews we found that users value a well-designed charity website that clearly states what donations are used for, e.g. achievements and projects. By simplifying the layout, making the branding more cohesive, and using clear, concise copy, we helped the charity better communicate their mission and inspired users to take action. We drew inspiration from the Macmillan Cancer Support and Choose Love charity websites to create our designs.
Our user testing confirmed the impact - donations became easier, and users felt more connected to the cause.…During a 1-week design sprint, I collaborated with two fellow designers to enhance the website of the IWGIA, an NGO dedicated to Indigenous Peoples' rights. Our goal was to improve the user experience of their donation flow and streamline their web design to make it more accessible and engaging for potential donors, delivering a research-driven solution for better user engagement and higher conversion rate.
𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: According to the 2023 Charity Digital Skills Report, 39% of charities struggle with their online presence. More than a third of people (36%) said they would donate more if the process was easier!
That's a significant portion of potential donations left untapped simply due to poor user experience.
𝗢𝘂𝗿 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: During our 5-day sprint, we audited IWGIA’s website, conducted user research, and completely redesigned their homepage and donation flow.
During user interviews we found that users value a well-designed charity website that clearly states what donations are used for, e.g. achievements and projects. By simplifying the layout, making the branding more cohesive, and using clear, concise copy, we helped the charity better communicate their mission and inspired users to take action. We drew inspiration from the Macmillan Cancer Support and Choose Love charity websites to create our designs.
Our user testing confirmed the impact - donations became easier, and users felt more connected to the cause.WWWWWWWW…