Freelance Digital Marketing Specialist | Social Media Strategist | Content Creator With over 3+ of hands-on experience in the digital marketing world, I specialize in crafting powerful strategies that help brands connect with their target audience, increase engagement, and boost sales. I’ve had the privilege of leading digital marketing campaigns for brands like Miniso UAE, Babycare, and more, with a focus on growing social media presence, running targeted ads, and building communities from scratch. Some of my key areas of expertise include: Social Media Management & Growth: From Instagram and Facebook to TikTok, I create engaging content calendars and effective growth strategies. I've helped brands like Miniso Oman rebuild their social media presence from scratch after page suspension, and I continuously drive campaigns that increase both followers and engagement. Influencer & KOC Campaigns: I’ve successfully organized influencer events and social media challenges that amplified brand awareness. My campaigns generate buzz and excitement around brands, translating into measurable results. Content Creation & Copywriting: Whether it’s crafting compelling blog posts, writing catchy product descriptions, or designing attention-grabbing social media captions, I bring creativity and strategy to every piece of content. I also manage content calendars for seasonal campaigns like Back to School, tailoring messages to resonate with the audience. Digital Advertising: Skilled in running ads across Google, YouTube, Facebook, and Instagram, I know how to create ads that convert. With experience in influencer marketing, I leverage the power of partnerships to enhance the brand’s visibility. Community Building: I focus on organic community growth and engagement, using interactive posts, giveaways, and challenges to build loyal brand advocates. For example, I managed successful store launches, including the Miniso store at Mall of the Emirates, which saw increased footfall and online engagement. I thrive on delivering results-driven campaigns with a creative flair, and I’m ready to bring my expertise to your next digital marketing project. Let’s grow your brand, increase your visibility, and convert leads into loyal customers

Sijin

Freelance Digital Marketing Specialist | Social Media Strategist | Content Creator With over 3+ of hands-on experience in the digital marketing world, I specialize in crafting powerful strategies that help brands connect with their target audience, increase engagement, and boost sales. I’ve had the privilege of leading digital marketing campaigns for brands like Miniso UAE, Babycare, and more, with a focus on growing social media presence, running targeted ads, and building communities from scratch. Some of my key areas of expertise include: Social Media Management & Growth: From Instagram and Facebook to TikTok, I create engaging content calendars and effective growth strategies. I've helped brands like Miniso Oman rebuild their social media presence from scratch after page suspension, and I continuously drive campaigns that increase both followers and engagement. Influencer & KOC Campaigns: I’ve successfully organized influencer events and social media challenges that amplified brand awareness. My campaigns generate buzz and excitement around brands, translating into measurable results. Content Creation & Copywriting: Whether it’s crafting compelling blog posts, writing catchy product descriptions, or designing attention-grabbing social media captions, I bring creativity and strategy to every piece of content. I also manage content calendars for seasonal campaigns like Back to School, tailoring messages to resonate with the audience. Digital Advertising: Skilled in running ads across Google, YouTube, Facebook, and Instagram, I know how to create ads that convert. With experience in influencer marketing, I leverage the power of partnerships to enhance the brand’s visibility. Community Building: I focus on organic community growth and engagement, using interactive posts, giveaways, and challenges to build loyal brand advocates. For example, I managed successful store launches, including the Miniso store at Mall of the Emirates, which saw increased footfall and online engagement. I thrive on delivering results-driven campaigns with a creative flair, and I’m ready to bring my expertise to your next digital marketing project. Let’s grow your brand, increase your visibility, and convert leads into loyal customers

Available to hire

Freelance Digital Marketing Specialist | Social Media Strategist | Content Creator

With over 3+ of hands-on experience in the digital marketing world, I specialize in crafting powerful strategies that help brands connect with their target audience, increase engagement, and boost sales. I’ve had the privilege of leading digital marketing campaigns for brands like Miniso UAE, Babycare, and more, with a focus on growing social media presence, running targeted ads, and building communities from scratch.

Some of my key areas of expertise include:

Social Media Management & Growth: From Instagram and Facebook to TikTok, I create engaging content calendars and effective growth strategies. I’ve helped brands like Miniso Oman rebuild their social media presence from scratch after page suspension, and I continuously drive campaigns that increase both followers and engagement.

Influencer & KOC Campaigns: I’ve successfully organized influencer events and social media challenges that amplified brand awareness. My campaigns generate buzz and excitement around brands, translating into measurable results.

Content Creation & Copywriting: Whether it’s crafting compelling blog posts, writing catchy product descriptions, or designing attention-grabbing social media captions, I bring creativity and strategy to every piece of content. I also manage content calendars for seasonal campaigns like Back to School, tailoring messages to resonate with the audience.

Digital Advertising: Skilled in running ads across Google, YouTube, Facebook, and Instagram, I know how to create ads that convert. With experience in influencer marketing, I leverage the power of partnerships to enhance the brand’s visibility.

Community Building: I focus on organic community growth and engagement, using interactive posts, giveaways, and challenges to build loyal brand advocates. For example, I managed successful store launches, including the Miniso store at Mall of the Emirates, which saw increased footfall and online engagement.

I thrive on delivering results-driven campaigns with a creative flair, and I’m ready to bring my expertise to your next digital marketing project. Let’s grow your brand, increase your visibility, and convert leads into loyal customers

See more

Skills

Adobe Photoshop
Adobe Premiere Pro
Br
Brochure
Bu
Business Card
Co
Copywriting
See more

Experience Level

Adobe Photoshop
Expert
Adobe Premiere Pro
Expert
Brochure
Expert
Business Card
Expert
Copywriting
Expert
Facebook
Expert
Facebook Ads
Expert
Flyer
Expert
Google Ads
Expert
LinkedIn
Expert
Script
Expert
SEO
Expert
Twitter Ads
Expert
See more

Education

Masters in Business Administration at Gitarattan International Business School
October 6, 2024 - November 28, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet
    uniE613 Miniso Website
    As a Digital Marketing Specialist, I played a key role in boosting Miniso’s brand awareness by developing a user-friendly, SEO-optimized website that enhanced the brand's online presence. From designing visually appealing images to implementing effective SEO strategies, I ensured the website ranked higher in search results, leading to increased organic traffic and visibility. The website not only provided a seamless user experience but also reflected the brand's identity, helping Miniso strengthen its digital footprint and reach a broader audience. Website- https://www.twine.net/signin https://www.twine.net/signin Beyond the website, I crafted comprehensive social media strategies that amplified Miniso’s presence across various platforms. By creating engaging content, hosting giveaways, and collaborating with influencers, I increased follower engagement and fostered community growth. My campaigns were tailored to highlight seasonal events, such as the Back to School promotions, which not only drove in-store traffic but also created a buzz online. These combined efforts significantly raised brand awareness and contributed to Miniso’s growing recognition in the UAE market.