I’m a Design Professional with strong exposure in User Experience & User Interface, Product Designer, and Certified Service Designer (IDEO). Design for leading organizations in various domains such as Healthcare, Airlines, Oil & Gas,
Enterprise, E-commerce, Retail, Education, Real Estate, Banking, F&B, Etc.
Having completed my Master’s in management studies with a major in Information Technology, I prove the history of working in Branding, Strategy Planning, and Product Designing over 16+ years of experience and executing deliverables with a desired skillset. Extended expertise in conducting In-depth studies and analyses, A solid grasp of user-centered design (UCD), planning, conducting user research, user testing, A/B testing, rapid prototyping, heuristic analysis, empathy mapping, usability, and accessibility concerns. With out-of-box thought processes and confidence in proposing design solutions. Passion for enhancing the design and taking on design challenges, User advocate, and design critique help me in doing my work more proficiently.
My Design Expertise of more than 16 years helped contribute and communicate the best-in-class customer experience and perception of the brand by performing the appropriate research to define relevant trends with forecasting in the realm of digital products that connects Business, Design and Technology.
WORK EXPERIENCE 16.5 YEARS
Starting the career as a Designer and then evolving into the era of Interface and Experience Design has been very interesting and challenging at the same time while having a real deep understanding of users, what they need, what they value, their abilities, their limitations as well as business goals and objectives.
After designing a bunch of Websites, apps, and end-user products, currently, I’m currently focusing more on consumer research, behavioral patterns, digital transformation, and design systems.
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