​Marketing and communications professional with over six years of experience promoting B2B financial services firms.

Sofie Bego

PRO

​Marketing and communications professional with over six years of experience promoting B2B financial services firms.

Available to hire

​Marketing and communications professional with over six years of experience promoting B2B financial services firms.

Skills

Education

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Qualifications

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Industry Experience

Financial Services, Professional Services, Retail, Consumer Goods
    uniE613 Social Media Community Manager
    Managed organization’s presence on social media platforms, including LinkedIn, Twitter, and Facebook. Fostered positive online community by engaging with followers, responding to inquiries, and addressing concerns. Monitored and analyzed social media engagement and sentiment, providing insights into audience behavior. Presented reports on key social media metrics and performance, including reach, engagement, and conversion. Leveraged employee participation to amplify business content and engage with industry influencers. Conducted regular training sessions for marketing and business teams to disseminate best practices in social media management and engagement. Managed budget allocation and performance tracking of campaigns.Guided executive/senior leadership on enhancing personal social media presence, particularly on LinkedIn. -Collaborated with corporate communications team for alignment with company's communication strategy. -Responded to comments and messages in timely and professional manner, and escalated critical issues. -Consulted broader marketing and design teams on how to use social media effectively in campaigns. -Led firm's ambassador program and helped in mobilizing employees as brand advocates. -Coordinated with editorial team to scale paid social campaigns on LinkedIn, Twitter, and Facebook. -Developed and enhanced company policies and documentation related to social media usage. -Oversaw team members based in Asia-Pacific region for cohesive social media strategy and brand messages across regions and social channels.

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