Creativity is power; arm yourself! With over 7 years of experience as a creative wearing many hats, I have sharpened my skillset by completing hundreds of projects and learning every step of the way. Early in my career, my focuses included branding, digital design, and print design. But over the years, I’ve broadened my skill set to include web design and user experience design.
Today, I am an avant-garde user-centered creative with a data-driven design process. Aesthetics are important, but is the design useful? That’s the question I aim to answer - whether I am engineering a cross-platform advertising campaign, crafting a new feature for a digital product, or developing a brand identity. My ethos is simple: keeping the end-user in mind will lead to a delightful and easy to understand product.
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