I’m Guillermo Subuno, a multidisciplinary designer based in Sydney, Australia from Madrid, Spain. With over 12 years of experience, I specialize in branding, UI design, product and packaging design, and illustration, and have had the privilege of working with global brands like Nike, Vans, New Balance, and Universal Music. My unique blend of creativity and strategic thinking helps brands stand out in their markets while delivering tangible results.
As the founder of Subuno Creations, I oversee large-scale projects in web design, branding, and product development, collaborating with trusted professionals under my direction. I also run Etéreo.club, a digital creative studio where I focus on creative direction, photography, and video production. This dual expertise in both creative and operational sides of design enables me to offer end-to-end solutions that are both visually captivating and strategically sound.
I’ve also had the honor of serving as a judging panelist for the MIN Awards (Spanish Independent Music Awards) and being recognized as a finalist in creative contests like Yorokobu Magazine & Volkswagen’s “Hazlo Tú” and Cerveceros de España’s “Un dedo de espuma, dos dedos de frente.”
Employment and project experience
Creative Director & Senior Designer
Subuno Creations
2012 - Present
Lead freelance projects in branding, web design, illustration, and product design. Managing creative direction, collaborating with industry professionals, and providing consultancy to international clients.
Founder & Creative Director
Etéreo.club / WAG1 Studio
2017 - Present
Responsible for creative direction, photography, and production at a digital studio focused on fashion and music. Managed large-scale creative projects for brands and artists, ensuring high-quality visual outcomes.
Creative Director & Head of Design
Rocket Ads Rank
2023 - 2024
Directed the design team and oversaw brand development, managing the entire creative process from concept to delivery for various international clients.
Founder, Editor & Creative Director
WAG1 Magazine
2016 - 2022
Launched and led a digital media magazine focusing on fashion, music, and lifestyle, achieving notable popularity in Spain and collaborating with global brands and artists.
Junior Art Director
Labstore - Young & Rubicam
2014 - 2015
Created online and offline campaigns for renowned brands such as Foster’s Hollywood and Movistar.
Skills & Expertise
• Creative Direction
• Branding
• Graphic Design & Illustration
• Photography & Video Editing
• Web Design
• Typography & Creative Writing
• Team Management
Software Proficiency
• Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere, Lightroom)
• AI Tools (GPT, Midjourney)
• WordPress, Figma
• Slack, Asana
Languages
• Spanish (Native)
• English (Advanced)
Skills
Experience Level
Language
Education
Qualifications
Industry Experience
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