I’m Guillermo Subuno, a multidisciplinary designer based in Sydney, Australia from Madrid, Spain. With over 12 years of experience, I specialize in branding, UI design, product and packaging design, and illustration, and have had the privilege of working with global brands like Nike, Vans, New Balance, and Universal Music. My unique blend of creativity and strategic thinking helps brands stand out in their markets while delivering tangible results. As the founder of Subuno Creations, I oversee large-scale projects in web design, branding, and product development, collaborating with trusted professionals under my direction. I also run Etéreo.club, a digital creative studio where I focus on creative direction, photography, and video production. This dual expertise in both creative and operational sides of design enables me to offer end-to-end solutions that are both visually captivating and strategically sound. I’ve also had the honor of serving as a judging panelist for the MIN Awards (Spanish Independent Music Awards) and being recognized as a finalist in creative contests like Yorokobu Magazine & Volkswagen’s “Hazlo Tú” and Cerveceros de España’s “Un dedo de espuma, dos dedos de frente.” Employment and project experience Creative Director & Senior Designer Subuno Creations 2012 - Present Lead freelance projects in branding, web design, illustration, and product design. Managing creative direction, collaborating with industry professionals, and providing consultancy to international clients. Founder & Creative Director Etéreo.club / WAG1 Studio 2017 - Present Responsible for creative direction, photography, and production at a digital studio focused on fashion and music. Managed large-scale creative projects for brands and artists, ensuring high-quality visual outcomes. Creative Director & Head of Design Rocket Ads Rank 2023 - 2024 Directed the design team and oversaw brand development, managing the entire creative process from concept to delivery for various international clients. Founder, Editor & Creative Director WAG1 Magazine 2016 - 2022 Launched and led a digital media magazine focusing on fashion, music, and lifestyle, achieving notable popularity in Spain and collaborating with global brands and artists. Junior Art Director Labstore - Young & Rubicam 2014 - 2015 Created online and offline campaigns for renowned brands such as Foster’s Hollywood and Movistar. Skills & Expertise • Creative Direction • Branding • Graphic Design & Illustration • Photography & Video Editing • Web Design • Typography & Creative Writing • Team Management Software Proficiency • Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere, Lightroom) • AI Tools (GPT, Midjourney) • WordPress, Figma • Slack, Asana Languages • Spanish (Native) • English (Advanced)

I’m Guillermo Subuno, a multidisciplinary designer based in Sydney, Australia from Madrid, Spain. With over 12 years of experience, I specialize in branding, UI design, product and packaging design, and illustration, and have had the privilege of working with global brands like Nike, Vans, New Balance, and Universal Music. My unique blend of creativity and strategic thinking helps brands stand out in their markets while delivering tangible results. As the founder of Subuno Creations, I oversee large-scale projects in web design, branding, and product development, collaborating with trusted professionals under my direction. I also run Etéreo.club, a digital creative studio where I focus on creative direction, photography, and video production. This dual expertise in both creative and operational sides of design enables me to offer end-to-end solutions that are both visually captivating and strategically sound. I’ve also had the honor of serving as a judging panelist for the MIN Awards (Spanish Independent Music Awards) and being recognized as a finalist in creative contests like Yorokobu Magazine & Volkswagen’s “Hazlo Tú” and Cerveceros de España’s “Un dedo de espuma, dos dedos de frente.” Employment and project experience Creative Director & Senior Designer Subuno Creations 2012 - Present Lead freelance projects in branding, web design, illustration, and product design. Managing creative direction, collaborating with industry professionals, and providing consultancy to international clients. Founder & Creative Director Etéreo.club / WAG1 Studio 2017 - Present Responsible for creative direction, photography, and production at a digital studio focused on fashion and music. Managed large-scale creative projects for brands and artists, ensuring high-quality visual outcomes. Creative Director & Head of Design Rocket Ads Rank 2023 - 2024 Directed the design team and oversaw brand development, managing the entire creative process from concept to delivery for various international clients. Founder, Editor & Creative Director WAG1 Magazine 2016 - 2022 Launched and led a digital media magazine focusing on fashion, music, and lifestyle, achieving notable popularity in Spain and collaborating with global brands and artists. Junior Art Director Labstore - Young & Rubicam 2014 - 2015 Created online and offline campaigns for renowned brands such as Foster’s Hollywood and Movistar. Skills & Expertise • Creative Direction • Branding • Graphic Design & Illustration • Photography & Video Editing • Web Design • Typography & Creative Writing • Team Management Software Proficiency • Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere, Lightroom) • AI Tools (GPT, Midjourney) • WordPress, Figma • Slack, Asana Languages • Spanish (Native) • English (Advanced)

Available to hire

I’m Guillermo Subuno, a multidisciplinary designer based in Sydney, Australia from Madrid, Spain. With over 12 years of experience, I specialize in branding, UI design, product and packaging design, and illustration, and have had the privilege of working with global brands like Nike, Vans, New Balance, and Universal Music. My unique blend of creativity and strategic thinking helps brands stand out in their markets while delivering tangible results.

As the founder of Subuno Creations, I oversee large-scale projects in web design, branding, and product development, collaborating with trusted professionals under my direction. I also run Etéreo.club, a digital creative studio where I focus on creative direction, photography, and video production. This dual expertise in both creative and operational sides of design enables me to offer end-to-end solutions that are both visually captivating and strategically sound.

I’ve also had the honor of serving as a judging panelist for the MIN Awards (Spanish Independent Music Awards) and being recognized as a finalist in creative contests like Yorokobu Magazine & Volkswagen’s “Hazlo Tú” and Cerveceros de España’s “Un dedo de espuma, dos dedos de frente.”

Employment and project experience

Creative Director & Senior Designer
Subuno Creations
2012 - Present
Lead freelance projects in branding, web design, illustration, and product design. Managing creative direction, collaborating with industry professionals, and providing consultancy to international clients.

Founder & Creative Director
Etéreo.club / WAG1 Studio
2017 - Present
Responsible for creative direction, photography, and production at a digital studio focused on fashion and music. Managed large-scale creative projects for brands and artists, ensuring high-quality visual outcomes.

Creative Director & Head of Design
Rocket Ads Rank
2023 - 2024
Directed the design team and oversaw brand development, managing the entire creative process from concept to delivery for various international clients.

Founder, Editor & Creative Director
WAG1 Magazine
2016 - 2022
Launched and led a digital media magazine focusing on fashion, music, and lifestyle, achieving notable popularity in Spain and collaborating with global brands and artists.

Junior Art Director
Labstore - Young & Rubicam
2014 - 2015
Created online and offline campaigns for renowned brands such as Foster’s Hollywood and Movistar.

Skills & Expertise

•	Creative Direction
•	Branding
•	Graphic Design & Illustration
•	Photography & Video Editing
•	Web Design
•	Typography & Creative Writing
•	Team Management

Software Proficiency

•	Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere, Lightroom)
•	AI Tools (GPT, Midjourney)
•	WordPress, Figma
•	Slack, Asana

Languages

•	Spanish (Native)
•	English (Advanced)
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Skills

GI
GIF
We
Web Design
Ta
Tattoo Design
T-
T-shirt Design
Pr
Product Design
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Experience Level

GIF
Expert
Web Design
Expert
Tattoo Design
Expert
T-shirt Design
Expert
Product Design
Expert
Postcard
Expert
Magazine
Expert
Logo
Expert
Lettering
Expert
Illustration
Expert
Adobe Illustrator
Expert
Fashion Design
Expert
Editorial Illustration
Expert
Brochure
Expert
Branding
Expert
Advertising Illustration
Expert
Advert Design
Expert
Adobe Photoshop
Expert
Adobe Premiere Pro
Expert
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Language

Spanish; Castilian
Fluent
English
Advanced

Education

University Diploma in Public Relations, Advertising, and Applied Communication at Escuela Superior de Publicidad (Madrid, Spain)
September 1, 2011 - September 1, 2014
Comprehensive curriculum covering the principles of design, advertising, communication, marketing strategies, and media relations.
Higher Vocational Training in Graphic Arts at Salesianos Atocha (Madrid, Spain)
September 1, 2009 - September 1, 2011
Specialized in graphic design, focusing on creative processes and production techniques.
Intermediate Vocational Training in Digital Prepress at Salesianos Atocha (Madrid, Spain)
September 1, 2007 - September 1, 2009
Education in digital prepress techniques, preparing designs for print production and ensuring high-quality outputs.
Advanced Diploma in General English at Sydney English Language Academy (SELA)
October 1, 2023 - June 1, 2024
Intensive program focused on enhancing English language skills for effective communication in professional environments.

Qualifications

“Hazlo Tú” Illustration Contest - Finalist
January 1, 2014 - January 1, 2014
Sponsored by Yorokobu Magazine and Volkswagen. My work was featured in issue 48 of the magazine, selected from over 850 submissions.
Tenth Edition of the Creative Contest “Un dedo de espuma, dos dedos de frente” Finalist
January 1, 2013 - January 1, 2013
Recognition issued by Cerveceros de España (Spanish Brewers Association) for outstanding creative work.
MIN Awards (Spanish Independent Music Awards) - Judging Panelist
January 1, 2018 - January 1, 2024
Served as a jury member, contributing to the assessment of top talents in the national music scene.
Featured in Press
October 28, 2024 - October 28, 2024
• Logotipos que fusionan lujo y cultura urbana | Estilo - EL PAÍS • Rimando lujo | Yorokobu • Doodle Arts magazine - Interview with Guillermo Subuno

Industry Experience

Professional Services, Other, Media & Entertainment, Non-Profit Organization, Software & Internet, Consumer Goods, Retail
    uniE621 cbd-oil-packaging-design-illustration-sydney
    The brand requested the packaging and label design for their collection of oils, targeting an elegant audience. We aimed for a minimalist yet modern packaging design and created different collections based on oil types. Additionally, we developed a distinct color line for each CBD oil intensity percentage. https://www.twine.net/signin graphicdesigner illustrator branding designer packaging
    uniE621 nugummy-foundation-branding
    Roypas by Nutris tasked me with designing a logo and corporate identity for Nugummy Foundation, a charity that donates nutritional gummies to children in need. They wanted a simple, pharma-style logo that combined the identities of their parent companies, Nutris and Roypas. I used their signature colors (blue and pink), blending them into a new purple tone to represent the brand. The “N” icon symbolizes this union, shaped like a gummy to reflect the product. I also created custom hand-drawn typography for the brand’s name, inspired by the style I developed for Nutris in the past. https://www.twine.net/signin branding graphicdesigner logo illustrator
    uniE621 los-vinagres-rock-band-music-cover-warner
    We handled the production, styling, and photography for the new album of the Spanish band Los Vinagres, creating the album cover photo as well as the interior and promotional shots. Photography by Guillermo Subuno. photo graphicdesigner https://www.twine.net/signin
    uniE621 nvsn-streetwear-clothing-logo-australia
    Australian streetwear brand NVSN Envision, inspired by skate and surf culture, approached me to design their logo. I developed a minimalist yet meaningful logo that could be applied to various clothing styles and offer multiple customization options. The brand also has a strong focus on mental health awareness, a concept that is subtly reflected in the final identity design. https://www.twine.net/signin graphicdesigner branding illustrator designer logo fashion
    uniE621 bps21-tax-agent-consultation-logo-branding
    The symbol for Business Process Siglo 21 reflects the brand’s core values of success, fulfillment, and a personalized approach. Inspired by Maslow’s Hierarchy of Needs and vertical arrows representing positive outcomes, the icon conveys growth and improvement. The use of green signifies trust and optimism. https://www.twine.net/signin graphicdesigner illustrator branding designer webdesigner logo
    uniE621 arkano-cbd-flower-doypack-packaging-design
    The client commissioned the design of a unique collection of doypacks featuring original artwork for their CBD flower line. We created an extensive series of illustrations and applied them to various doypack formats, bringing this CBD flower brand to life. illustrator branding designer packaging
    uniE621 reforfix-construction-company-logo-branding-australia
    We developed the complete identity for this construction company, from naming to logo design, culminating in the full corporate identity. We handled the creative direction and design of their website as well as various brand elements. For this project, we also created the mascot “Fixy,” which accompanies the logo. https://www.twine.net/signin illustrator branding graphicdesigner logo designer webdesigner
    uniE621 wosek-deck-magic-cards-game-packaging-design
    Packaging design for the Wosek deck, a special set of cards for magicians, tailored to the world of magic and available at your favorite magic shop. Also designed a custom typographic logo for Wosek Decks. https://www.twine.net/signin branding illustrator graphicdesigner packaging
    uniE621 naturolas-packaging-logo-branding-food-gummies-design
    In this case, the client Naturolas reached out for a rebranding. The brand had an old logo they wanted to update and modernize. Since the company sells healthy gummies, we aimed to represent a healthy smile while maintaining the aesthetic of their previous logo. We also designed illustrated doypack packaging for the brand. https://www.twine.net/signin illustrator branding graphicdesigner packaging
    uniE621 art-company-shoes-alternative-2022-23-campaign
    We ideated, produced and developed the new campaign of Art Alternative Shoes mixing fashion photography and illustration. Production CreativeDirection Illustration graphicdesigner illustrator https://www.twine.net/signin