✴️ Left-brain creative with brand and graphic design expertise ✴️ I create transformation through brand strategy and visual identity. With my professional experience spanning corporate America, nonprofits, tech startups, and my own business ventures, I seek to create impact for those who value design and want to reach their greater potential. With over 15 years of professional design experience, I bring a unique set of problem-solving skills (brand strategy, graphic design, project management, empathy) along with a genuine, down-to-earth attitude that I infuse into every experience. With each challenge, I strive for excellence, while always aiming to create a pleasurable experience while doing so. I love to help others win and reach their greater potential through a strong visual expression of their mission and purpose. Take a look at my work here: _Website not available. Sign in: https://www.twine.net/signup_ --- **Employment and project experience** Creative Director SW Graphic Design Sept 2005 - Present Senior Manager of Creative Terminus: Account-Based Marketing Apr 2016 - Sep 2020 Marketing Design Leader Georgia-Pacific LLC Sep 2012 - Apr 2016 Co-Owner Around Town Shopper Magazine Sep 2010 - Sep 2012 Freelance Designer American Cancer Society Feb 2011 - Sep 2011 Contract Designer GE Consumer Finance Jun 2010 - Aug 2010 Graphic Designer USMotivation Jul 2006 - May 2010…

swheeler

✴️ Left-brain creative with brand and graphic design expertise ✴️ I create transformation through brand strategy and visual identity. With my professional experience spanning corporate America, nonprofits, tech startups, and my own business ventures, I seek to create impact for those who value design and want to reach their greater potential. With over 15 years of professional design experience, I bring a unique set of problem-solving skills (brand strategy, graphic design, project management, empathy) along with a genuine, down-to-earth attitude that I infuse into every experience. With each challenge, I strive for excellence, while always aiming to create a pleasurable experience while doing so. I love to help others win and reach their greater potential through a strong visual expression of their mission and purpose. Take a look at my work here: _Website not available. Sign in: https://www.twine.net/signup_ --- **Employment and project experience** Creative Director SW Graphic Design Sept 2005 - Present Senior Manager of Creative Terminus: Account-Based Marketing Apr 2016 - Sep 2020 Marketing Design Leader Georgia-Pacific LLC Sep 2012 - Apr 2016 Co-Owner Around Town Shopper Magazine Sep 2010 - Sep 2012 Freelance Designer American Cancer Society Feb 2011 - Sep 2011 Contract Designer GE Consumer Finance Jun 2010 - Aug 2010 Graphic Designer USMotivation Jul 2006 - May 2010…

Available to hire

✴️ Left-brain creative with brand and graphic design expertise ✴️

I create transformation through brand strategy and visual identity. With my professional experience spanning corporate America, nonprofits, tech startups, and my own business ventures, I seek to create impact for those who value design and want to reach their greater potential.

With over 15 years of professional design experience, I bring a unique set of problem-solving skills (brand strategy, graphic design, project management, empathy) along with a genuine, down-to-earth attitude that I infuse into every experience. With each challenge, I strive for excellence, while always aiming to create a pleasurable experience while doing so. I love to help others win and reach their greater potential through a strong visual expression of their mission and purpose.

Take a look at my work here: Website not available. Sign in: https://www.twine.net/signup

Employment and project experience

Creative Director
SW Graphic Design
Sept 2005 - Present

Senior Manager of Creative
Terminus: Account-Based Marketing
Apr 2016 - Sep 2020

Marketing Design Leader
Georgia-Pacific LLC
Sep 2012 - Apr 2016

Co-Owner
Around Town Shopper Magazine
Sep 2010 - Sep 2012

Freelance Designer
American Cancer Society
Feb 2011 - Sep 2011

Contract Designer
GE Consumer Finance
Jun 2010 - Aug 2010

Graphic Designer
USMotivation
Jul 2006 - May 2010

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Skills

In
Infographic
Lo
Logo
Ma
Magazine
Pi
Pitch Deck
Pr
Presentation Design
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Experience Level

Infographic
Expert
Logo
Expert
Magazine
Expert
Pitch Deck
Expert
Presentation Design
Expert
Adobe Illustrator
Expert
Adobe InDesign
Expert
Adobe Photoshop
Expert
Branding
Expert
Brochure
Expert
adobe acrobat pro
Expert
Microsoft Powerpoint
Expert
Canva
Expert
Social Media Design
Expert
Advert Design
Expert
Email Design
Expert
Web Design
Expert
Adobe XD
Intermediate
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Language

Education

Bachelor of Science in Design at The Ohio State Ubiversity
June 12, 2005
Visual Communication Design
Graduate Certificate at Savannah College of Art and Design (Atlanta)
May 30, 2009
Interactive Design

Qualifications

Project Management Professional (PMP)
December 15, 2024
Credential ID 1883562

Industry Experience

Professional Services, Non-Profit Organization, Software & Internet, Education, Financial Services, Healthcare, Manufacturing, Travel & Hospitality, Real Estate & Construction
    uniE613 Annual Report
    First Advantage, a global investigation services company, needed to redesign its annual industry reports as a series of elevated visualizations. This redesign came in an effort to create a more consistent, visually captivating, and succinct way to showcase important data and insights across company verticals.…
    uniE613 Alloy Rebrand
    Evolving from PR to Integrated Marketing ARPR (Anna Ruth PR)—founded ten years ago by one ambitious woman —had a mission to change the status quo of PR firms by integrating more measurable marketing services. Over the years, it evolved into an award-winning agency with expanded capabilities to solve big problems and provide transformative results for clients. However, the brand didn’t align with all the growth that had occurred. The pandemic was a sure catalyst for internal reevaluation and ARPR realized its brand was outdated and did not reflect its own growth and maturity. The challenge was to rename the company, change the visual brand, and implement these changes across the company while sustaining its core essence and sense of internal camaraderie. Alloy—defined as a metal made by combining two or more metallic elements to give greater strength to resistance or corrosion— serves as the perfect metaphor for what the company represents: integrated marketing for global tech brands. With this new name, the company has more room for growth as it expands its capabilities, clientele, and partnerships to the global market. Project Link: https://www.behance.net/gallery/163308493/Alloy-Rebrand…
    uniE613 Logos
    These are a variety of logos I designed, ranging from small businesses to startups to organizations. Project link: https://www.behance.net/gallery/163580913/Logo-Design…
    uniE613 Cooleaf Brand Refresh
    Cooleaf’s messaging and SaaS platform focus on employee engagement, appreciation, and motivation. The company focuses on innovative ways for employers and teams to express their support and appreciation for each other, in order to build and retain strong and genuine work relationships. Through rewards, recognition, and incentives, Cooleaf aims to create a “human-first” connection within companies that value healthy culture. As Cooleaf gained clarity on its desired direction and target customers, it also became clear that its overall message and visual brand were not as intentional and compelling as they would like. The need for refreshed foundational messaging and visual identity was necessary to reenergize the mission as they aspired for greater business growth. The first step to refreshing the visual brand was to identify a more resonating brand personality and bolder messaging as a foundation. With greater clarity around who Cooleaf wanted to be, the result was an updated logo, new supporting typography, colors, and graphic elements, rebranding for high-touch print and digital collateral, internal swag, an updated website direction, and comprehensive brand guidelines. Project link: https://www.behance.net/gallery/163310527/Cooleaf-Brand-Refresh?…
    uniE613 Open Concept Strategy and Innovation Visual Identity
    Open Concept Strategy and Innovation helps small businesses operate thoughtfully and purposefully by crafting innovative, empathetic, and strategic experiences that empower growth and impact. This visual brand exercise aimed to highlight the personality and empathy of the business and its purpose—a more intentional identity rebranded from its initial iteration. Project Link: https://www.behance.net/gallery/170975609/Open-Concept-Visual-Identity…
    uniE613 Fontaine de Jouvence Beauty Brand
    This new beauty line needed a clean, refreshing, and classic feel for its various organic products. This self-titled French name stands for "Fountain of Youth". “You don’t need to travel to a mythical place to encounter the fountain of youth. Now you can experience soft, luxurious, and glowing skin with Fontaine de Jouvence.” Project Link: https://www.behance.net/gallery/163580829/Fontaine-de-Jouvence-Beauty-Branding…
    uniE613 Content Marketing Benchmark Report eBook
    This 40+ page report summarizes content marketing insights across various small business industries. Data was derived from many sources including Excel spreadsheets, articles, digital advertising stats, and user activity. The data and insights were visualized along with the combination of existing illustration assets and originally crafted graphics.…
    uniE613 Amorous Tacos Visual Identity
    Amorous Tacos is a sister-owned pop-up restaurant, food truck and catering company. With a Miami-Southern fusion, Amorous serves creative gourmet tacos with the provocative theme of “love”. They needed to capture their vision and personality through a professional but edgy visual identity. Project Link: https://www.behance.net/gallery/163309951/Amorous-Tacos-Visual-Identity…
    uniE613 GTM Partners Visual Identity
    This go-to-market business was founded by MarTech veterans who were looking to provide real strategy and solutions. The visual identity needed to be clean, simple and clear—while establishing authority in the marketing and technology space. To differentiate, we chose bold colors that veered away from the typical blue colors often used to represent technology and corporate businesses.…