I'm a designer from India with 5 years of professional experience in brand design. I specialize in creating compelling and cohesive brand identities that resonate with target audiences and differentiate my clients in competitive markets. My key skills include logo design, typography, color theory, and visual storytelling, all of which I use to craft unique and memorable brands. What sets me apart from other designers is my holistic approach to brand development. I believe that a brand is more than just a logo—it's an experience. My process involves in-depth research and collaboration to ensure that every element, from the visuals to the messaging, aligns with the brand's core values and goals. I have extensive experience working across various sectors, including technology, fashion, healthcare, and consumer goods, which has equipped me with a versatile design palette and a keen understanding of different industry needs. Whether you're a startup looking to establish your brand or an established company seeking a refresh, I bring creativity, strategic thinking, and a commitment to excellence to every project.

Tanay Gaur

I'm a designer from India with 5 years of professional experience in brand design. I specialize in creating compelling and cohesive brand identities that resonate with target audiences and differentiate my clients in competitive markets. My key skills include logo design, typography, color theory, and visual storytelling, all of which I use to craft unique and memorable brands. What sets me apart from other designers is my holistic approach to brand development. I believe that a brand is more than just a logo—it's an experience. My process involves in-depth research and collaboration to ensure that every element, from the visuals to the messaging, aligns with the brand's core values and goals. I have extensive experience working across various sectors, including technology, fashion, healthcare, and consumer goods, which has equipped me with a versatile design palette and a keen understanding of different industry needs. Whether you're a startup looking to establish your brand or an established company seeking a refresh, I bring creativity, strategic thinking, and a commitment to excellence to every project.

Available to hire

I’m a designer from India with 5 years of professional experience in brand design. I specialize in creating compelling and cohesive brand identities that resonate with target audiences and differentiate my clients in competitive markets. My key skills include logo design, typography, color theory, and visual storytelling, all of which I use to craft unique and memorable brands.

What sets me apart from other designers is my holistic approach to brand development. I believe that a brand is more than just a logo—it’s an experience. My process involves in-depth research and collaboration to ensure that every element, from the visuals to the messaging, aligns with the brand’s core values and goals.

I have extensive experience working across various sectors, including technology, fashion, healthcare, and consumer goods, which has equipped me with a versatile design palette and a keen understanding of different industry needs. Whether you’re a startup looking to establish your brand or an established company seeking a refresh, I bring creativity, strategic thinking, and a commitment to excellence to every project.

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Skills

Bo
Book Cover
Br
Branding
Br
Brochure
Bu
Business Card
Fl
Flyer
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Experience Level

Book Cover
Expert
Branding
Expert
Brochure
Expert
Business Card
Expert
Flyer
Expert
Greetings Card
Expert
Letterhead
Expert
Logo
Expert
Postcard
Expert
Poster
Expert
Sticker
Expert
Presentation Design
Expert
T-shirt Design
Expert
Social Media Design
Expert
Infographic
Expert
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Language

English
Fluent
Hindi
Fluent

Education

Bachelors of Technology at JECRC Uniersity, Jaipur
June 1, 2016 - June 1, 2020

Qualifications

Mechanical Engineer
June 1, 2020 - June 30, 2024

Industry Experience

Other, Media & Entertainment, Professional Services
    uniE621 Eyewear Brand's Social Media Content
    Instagram Content Creation and Management Client Overview: Type of Client: Small business Budget: Low Duration: 3 months and Ongoing We provided comprehensive Instagram content creation and management services for a small business client with a limited budget Our focus was on generating high-quality, engaging content that would boost organic engagement. Key Activities and Strategies Content Creation Developed visually appealing and thematic grids for the client's Instagram feed. Created a mix of aesthetic, educative, and real-looking AI-generated images to maintain variety and interest. designer branding
    uniE621 Beauty Brand Logo Designer
    Designed a sophisticated logo for Elise, a prominent figure in self-care elegance within the beauty industry. As the Logo Designer, ensured a seamless fusion of aesthetics and values, resulting in a unified visual identity that captures Elise's unique essence and charm.
    uniE621 Self-Care Elegance: Brand Identity Kit
    Project description. Developed a sophisticated brand identity kit for Lila & Luxe, merging self-care elegance with visual appeal. As the Brand Identity Designer, I focused on creating cohesive graphics, including logos, color palettes, and typography, reflecting the brand's essence and enhancing its market presence. branding designer webdesigner
    uniE621 Mattresses Brand Vision Board
    In my role as Brand Identity Designer for "High Five" mattresses, I developed a compelling brand vision board. This involved distilling the essence of the brand—its values, personality, and unique attributes—into a cohesive visual identity. Through strategic use of design elements such as color schemes, typography, and imagery, I created a blueprint that communicates the brand's identity effectively across all channels, fostering connection and recognition among the target audience. branding designer graphicdesigner
    uniE621 Organic Fashion Landing Page
    This project showcases a landing page designed for Organic Fashion, a brand dedicated to sustainable and stylish clothing. The page highlights the brand's commitment to eco-friendly materials, ethical craftsmanship, and timeless design, aiming to attract and engage environmentally conscious consumers. webdesigner landingpage designer
    uniE621 Vintage Japanese Motorcycling-Inspired T-Shirt Designs
    Client: GlidingGear Theme: Inspired by vintage Japanese motorcycling Design Style: Retro, bold, and dynamic graphics Deliverables: High-quality, print-ready T-shirt designs Tools Used: Adobe Illustrator, Photoshop Outcome: Unique, eye-catching apparel that captures the essence of vintage motorcycling culture. graphicdesigner illustrator designer photo
    uniE621 Social Media Aesthetics for Women's Brand
    Led the visual design overhaul for Modavana, a prominent fashion brand, focusing on crafting captivating social media aesthetics tailored to the women's audience. As the Social Media Visual Designer, curated stunning graphics and visuals to elevate brand identity and engage the target demographic effectively. graphicdesigner designer branding
    uniE621 Social Media and Branding Designer
    Crafted a series of 12 visually stunning grids for Rakyan Gem, each composed of 9 meticulously curated posts, designed to showcase the opulence and elegance of their exquisite jewelry collections. These grids were strategically developed to enhance the brand image and captivate the target audience, effectively highlighting the intricate craftsmanship and luxurious allure of Rakyan Gem's offerings. Key responsibilities included: Concept Development and Design: - Collaborated with the marketing and creative teams to develop a cohesive visual strategy that reflected the brand's sophistication and luxury. - Created thematic concepts for each grid, ensuring a harmonious blend of colors, textures, and designs that complemented the unique characteristics of the jewelry pieces. High-Quality Visual Content: - Coordinated with professional photographers and stylists to capture high-quality images of the jewelry, focusing on details that emphasized their brilliance and craftsmanship. - Utilized advanced photo editing techniques to enhance the visual appeal of the images, ensuring that each post exuded a sense of opulence and exclusivity. Engaging Storytelling: - Crafted compelling captions and storytelling elements for each post, highlighting the inspiration behind the designs, the materials used, and the craftsmanship involved. - Integrated customer testimonials and behind-the-scenes content to build a deeper connection with the audience and provide an authentic glimpse into the brand's values and expertise. Brand Consistency and Aesthetic: - Maintained a consistent visual aesthetic across all posts, aligning with Rakyan Gem's brand identity and ensuring a seamless and professional look for the entire grid. - Paid attention to detail in typography, layout, and overall design to create a visually cohesive and engaging presentation. Audience Engagement and Analytics: - Monitored audience engagement and feedback to refine and optimize the visual content strategy continuously. - Analyzed metrics to assess the effectiveness of the posts in enhancing brand perception and driving customer interest and sales. The final result was a series of 12 captivating grids that not only elevated Rakyan Gem's brand image but also effectively captured and retained the attention of their target audience. These visually stunning presentations played a crucial role in positioning Rakyan Gem as a premier luxury jeweler, fostering customer engagement, and driving business growth. graphicdesigner branding designer
    uniE621 Insightful Infographics: Elevating Consulting Business Social Media
    Under the project for Gemba PMS, as a Social Media Content Strategist, I curated insightful infographics to enhance brand visibility and engagement. Crafting visually appealing content, I aimed to captivate the audience with compelling data-driven narratives, effectively communicating Gemba PMS's unique value proposition. branding designer graphicdesigner
    uniE621 Designing Delights: Menu Creations
    Led a comprehensive and impactful menu design project for 'Food on Wheels,' a popular mobile food service. This involved the creation of visually enticing menus specifically crafted to tantalize customers' taste buds and effectively showcase the diverse and delectable culinary offerings. Collaborated closely with the marketing, culinary, and operations teams to ensure a holistic approach to capturing the essence of the brand. Key responsibilities included conducting extensive market research to understand current design trends and customer preferences, and integrating this knowledge into the menu design process. Developed a cohesive visual theme that aligned with the brand's identity, using a strategic mix of engaging graphics, vibrant colors, and high-quality food imagery to create menus that were both visually appealing and functional. Paid meticulous attention to detail, ensuring that each menu item was presented in a way that highlighted its unique attributes and culinary appeal. Additionally, incorporated customer feedback and conducted A/B testing to refine the designs further, ensuring maximum engagement and satisfaction. The final menu designs were not only aesthetically pleasing but also user-friendly, facilitating easy navigation and quick decision-making for customers. These menus played a crucial role in enhancing the overall dining experience, driving increased sales, and fostering customer loyalty. The project culminated in a series of menus that successfully attracted new customers and delighted regular patrons, significantly contributing to the sustained growth and popularity of 'Food on Wheels.' logo graphicdesigner illustrator branding

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