I’m a designer from Bucharest whose journey reflects the evolution of digital design itself. Starting in graphic design, I worked my way up to leading the graphic design team at eMAG, Romania’s largest e-commerce platform (think Amazon of Eastern Europe). Now, as a certified NN/g UX professional at Publicis Sapient, I create user experiences for global brands. What sets me apart? A rare combination of deep visual design expertise and user-centered UX thinking - I understand both the aesthetic and functional sides of digital products.
My approach merges strong visual foundations with strategic UX methodologies, allowing me to tackle complex challenges from multiple angles. Whether it’s crafting pixel-perfect interfaces or conducting thorough user research, I bring both creative flair and systematic thinking to every project.
Employment and project experience
Senior UI/UX Designer Publicis Sapient
August 2024 - Present
Designing user experiences and interfaces for major international clients, focusing on user-centered solutions and digital transformation projects.
Senior UI/UX Designer Tremend Software Consulting
August 2024 - Present
Creating intuitive digital experiences across various industry sectors.
Lead Graphic Designer eMAG
October 2018 - September 2022
Led the graphic design team for Eastern Europe’s largest e-commerce platform, overseeing visual design strategy and execution for a platform serving millions. Managed and mentored a team while establishing consistent visual design systems across all digital touchpoints.
Founder - UI/UX HunterWeb
March 2018 - September 2022
Delivered comprehensive design solutions spanning brand identity, UI design, and digital marketing materials for diverse clients.
Lead Graphic Designer FashionUP
January 2017 - October 2018
Directed visual design for a leading fashion e-commerce platform, handling everything from campaign visuals to digital marketing assets.
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