With 12+ years of digital design experience across start-ups and large agencies, I’ve developed expertise in creating impactful solutions while adapting to the evolving industry landscape. As AI tools like Adobe Firefly, Canva, DALL-E, and Figma’s AI features become increasingly prevalent, I’ve leveraged them to streamline workflows and enhance design processes, ensuring efficiency without compromising creativity. As a brand manager for seven hospitality brands, I fostered growth through mentorship and collaboration, guiding my team to consistently uphold brand standards across diverse deliverables. My experience with complex websites for major brands has sharpened my ability to align user experiences with intricate brand requirements. I’m passionate about contributing to teams that value innovation, collaboration, individual growth, and a shared commitment to the creative process. Portfolio: https://www.umar-rashid.com/ LinkedIn: https://www.linkedin.com/in/umarr/…With 12+ years of digital design experience across start-ups and large agencies, I’ve developed expertise in creating impactful solutions while adapting to the evolving industry landscape. As AI tools like Adobe Firefly, Canva, DALL-E, and Figma’s AI features become increasingly prevalent, I’ve leveraged them to streamline workflows and enhance design processes, ensuring efficiency without compromising creativity. As a brand manager for seven hospitality brands, I fostered growth through mentorship and collaboration, guiding my team to consistently uphold brand standards across diverse deliverables. My experience with complex websites for major brands has sharpened my ability to align user experiences with intricate brand requirements. I’m passionate about contributing to teams that value innovation, collaboration, individual growth, and a shared commitment to the creative process. Portfolio: https://www.umar-rashid.com/ LinkedIn: https://www.linkedin.com/in/umarr/WWW…
With 12+ years of digital design experience across start-ups and large agencies, I’ve developed expertise in creating impactful solutions while adapting to the evolving industry landscape. As AI tools like Adobe Firefly, Canva, DALL-E, and Figma’s AI features become increasingly prevalent, I’ve leveraged them to streamline workflows and enhance design processes, ensuring efficiency without compromising creativity. As a brand manager for seven hospitality brands, I fostered growth through mentorship and collaboration, guiding my team to consistently uphold brand standards across diverse deliverables. My experience with complex websites for major brands has sharpened my ability to align user experiences with intricate brand requirements. I’m passionate about contributing to teams that value innovation, collaboration, individual growth, and a shared commitment to the creative process. Portfolio: https://www.umar-rashid.com/ LinkedIn: https://www.linkedin.com/in/umarr/…With 12+ years of digital design experience across start-ups and large agencies, I’ve developed expertise in creating impactful solutions while adapting to the evolving industry landscape. As AI tools like Adobe Firefly, Canva, DALL-E, and Figma’s AI features become increasingly prevalent, I’ve leveraged them to streamline workflows and enhance design processes, ensuring efficiency without compromising creativity. As a brand manager for seven hospitality brands, I fostered growth through mentorship and collaboration, guiding my team to consistently uphold brand standards across diverse deliverables. My experience with complex websites for major brands has sharpened my ability to align user experiences with intricate brand requirements. I’m passionate about contributing to teams that value innovation, collaboration, individual growth, and a shared commitment to the creative process. Portfolio: https://www.umar-rashid.com/ LinkedIn: https://www.linkedin.com/in/umarr/WWWW…
Available to hire
With 12+ years of digital design experience across start-ups and large agencies, I’ve developed expertise in creating impactful solutions while adapting to the evolving industry landscape. As AI tools like Adobe Firefly, Canva, DALL-E, and Figma’s AI features become increasingly prevalent, I’ve leveraged them to streamline workflows and enhance design processes, ensuring efficiency without compromising creativity. As a brand manager for seven hospitality brands, I fostered growth through mentorship and collaboration, guiding my team to consistently uphold brand standards across diverse deliverables. My experience with complex websites for major brands has sharpened my ability to align user experiences with intricate brand requirements. I’m passionate about contributing to teams that value innovation, collaboration, individual
growth, and a shared commitment to the creative process.
Portfolio: https://www.umar-rashid.com/
LinkedIn: https://www.linkedin.com/in/umarr/
Skills
Em
So
We
Br
Mo
Experience Level
Email Design
Expert
Social Media Design
Expert
Web Design
Expert
Branding
Expert
Motion Graphic
Beginner
Education
BFA at Ohio State University
May 1, 2012Qualifications
Industry Experience
Healthcare, Travel & Hospitality, Software & Internet
Marriott International - Website Design
Leveraging Marriott's established brand elements from their B2B platform, I collaborated closely with the UX team to design a website that delivers an intuitive and seamless user experience. The design prioritized a clear information hierarchy while incorporating a responsive structure that optimized mobile viewing through the stacking of sections, ensuring accessibility without compromising the brand's messaging.
https://www.twine.net/signin
webdesigner designer…Leveraging Marriott's established brand elements from their B2B platform, I collaborated closely with the UX team to design a website that delivers an intuitive and seamless user experience. The design prioritized a clear information hierarchy while incorporating a responsive structure that optimized mobile viewing through the stacking of sections, ensuring accessibility without compromising the brand's messaging.
https://www.twine.net/signin
webdesigner designerWW…
Converse - Social Media & Web Assets
I had the opportunity to collaborate with Converse's Global, Western Europe, and Skate creative teams on their holiday campaigns, designing and delivering social media assets, emails, and website materials. Working closely with copywriters, we ensured that all assets aligned with the brand’s voice and creative identity. By presenting work daily, I contributed to dynamic teams, delivering high-quality assets that supported the brand’s objectives.
https://www.twine.net/signin
digitaldesigner socialmedia designer…I had the opportunity to collaborate with Converse's Global, Western Europe, and Skate creative teams on their holiday campaigns, designing and delivering social media assets, emails, and website materials. Working closely with copywriters, we ensured that all assets aligned with the brand’s voice and creative identity. By presenting work daily, I contributed to dynamic teams, delivering high-quality assets that supported the brand’s objectives.
https://www.twine.net/signin
digitaldesigner socialmedia designerWW…
Janssen Oncology - Website Design
For Janssen Oncology's unbranded multiple myeloma website, we took a bold approach by presenting the client with an unorthodox color palette designed to differentiate the site from competitors and capture attention in a crowded digital space. The palette broke away from the expected clinical tones, creating a visually distinctive and memorable user experience. Collaborating closely with the development team, we ensured the website adhered to the latest web standards and best practices, integrating subtle animations to enhance engagement. These dynamic elements, from smooth transitions upon loading to interactive highlights in corresponding sections, brought the site to life while maintaining a professional and approachable tone suited to its audience.
https://www.twine.net/signin
webdesigner designer…For Janssen Oncology's unbranded multiple myeloma website, we took a bold approach by presenting the client with an unorthodox color palette designed to differentiate the site from competitors and capture attention in a crowded digital space. The palette broke away from the expected clinical tones, creating a visually distinctive and memorable user experience. Collaborating closely with the development team, we ensured the website adhered to the latest web standards and best practices, integrating subtle animations to enhance engagement. These dynamic elements, from smooth transitions upon loading to interactive highlights in corresponding sections, brought the site to life while maintaining a professional and approachable tone suited to its audience.
https://www.twine.net/signin
webdesigner designerWW…
Impact Travel Alliance - Logo Design
I collaborated with Kelley Louise, founder and Executive Director of Impact Travel Alliance, a global nonprofit dedicated to leveraging travel as a force for positive change, to design a logo for the organization’s website, social platforms, and merchandise. Through several rounds of development, we created a bold design that embodies movement and forward progression, inspired by the single-perspective shift seen in New York’s iconic MTA logo. The final logo captures the spirit of exploration and the organization’s mission to drive meaningful impact through travel.
https://www.twine.net/signin
logo graphicdesigner designer…I collaborated with Kelley Louise, founder and Executive Director of Impact Travel Alliance, a global nonprofit dedicated to leveraging travel as a force for positive change, to design a logo for the organization’s website, social platforms, and merchandise. Through several rounds of development, we created a bold design that embodies movement and forward progression, inspired by the single-perspective shift seen in New York’s iconic MTA logo. The final logo captures the spirit of exploration and the organization’s mission to drive meaningful impact through travel.
https://www.twine.net/signin
logo graphicdesigner designerWW…
Ibsrela - Website Design
As the creative lead on the IBSRELA website, I partnered closely with the UX team to build a digital experience that prioritized user engagement and brand clarity. The process was rooted in collaboration, maintaining communication with the client to align strategic objectives with creative execution. Working within the brand guidelines and leveraging the brand concept, I developed a user-friendly website that blended functionality and creative vision.
https://www.twine.net/signin
webdesigner designer…As the creative lead on the IBSRELA website, I partnered closely with the UX team to build a digital experience that prioritized user engagement and brand clarity. The process was rooted in collaboration, maintaining communication with the client to align strategic objectives with creative execution. Working within the brand guidelines and leveraging the brand concept, I developed a user-friendly website that blended functionality and creative vision.
https://www.twine.net/signin
webdesigner designerWW…
CeraVe - One-Page Website Design
CeraVe sought a strategically designed landing page to promote their newsletter and capture user emails, offering a product discount coupon as an incentive. Prioritizing their request to spotlight the product shot, we transformed the iconic jar into an interactive sign-up module. This approach not only fulfilled the campaign objectives, leading to the product selling out, but also maintained a clean, visually minimalistic design, ensuring a seamless user experience while emphasizing the brand's core product.
https://www.twine.net/signin
webdesigner…CeraVe sought a strategically designed landing page to promote their newsletter and capture user emails, offering a product discount coupon as an incentive. Prioritizing their request to spotlight the product shot, we transformed the iconic jar into an interactive sign-up module. This approach not only fulfilled the campaign objectives, leading to the product selling out, but also maintained a clean, visually minimalistic design, ensuring a seamless user experience while emphasizing the brand's core product.
https://www.twine.net/signin
webdesignerWW…
True Wind, Holistic Therapy - Logo Design & Social Branding
Working closely with True Winds founder Kat Polmear, I produced a simple and elegant identity that visually represented a guided path to self-growth.
Along with the logo and icon design, I established brand fonts, a color palette, designed her business card and background images to be used for Instagram stories and individual posts.
https://www.twine.net/signin
logo branding designer…Working closely with True Winds founder Kat Polmear, I produced a simple and elegant identity that visually represented a guided path to self-growth.
Along with the logo and icon design, I established brand fonts, a color palette, designed her business card and background images to be used for Instagram stories and individual posts.
https://www.twine.net/signin
logo branding designerWW…
CASABLANCA, Album Art
For the CASABLANCA album by Dez Andrés and Victor Kiswell, released under Spot Lite Records, I had the privilege of designing the cover art and collaborating directly with the talented album artists. The front cover features a painting I created, inspired by the vibrant and expressive walls painted in Palestine. Additionally, the back cover was designed to include imagery from the event where Dez and Victor first conceived the album's concept. This part of the project required incorporating text in both English and Arabic, reflecting the album’s cultural depth and global appeal. This collaboration allowed me to merge visual storytelling with cultural and linguistic inclusivity, enhancing the album's narrative.
https://www.twine.net/signin
graphicdesigner designer…For the CASABLANCA album by Dez Andrés and Victor Kiswell, released under Spot Lite Records, I had the privilege of designing the cover art and collaborating directly with the talented album artists. The front cover features a painting I created, inspired by the vibrant and expressive walls painted in Palestine. Additionally, the back cover was designed to include imagery from the event where Dez and Victor first conceived the album's concept. This part of the project required incorporating text in both English and Arabic, reflecting the album’s cultural depth and global appeal. This collaboration allowed me to merge visual storytelling with cultural and linguistic inclusivity, enhancing the album's narrative.
https://www.twine.net/signin
graphicdesigner designerWW…
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