An accomplished and committed Senior (Product) Designer (UX/UI) with over 20 years of experience working in a multitude of industries, situated in the rolling hills of Huddersfield, Yorkshire (UK). A user-centric, empathetic, critical thinker, skilled communicator, problem-solver and adaptable designer with a track record of positively disrupting industries with design solutions that help lead teams to create efficient, engaging and tailored experiences. I have worked with many household name brands; Coca-Cola, Unilever, Emirates, EA Sports, FIFA, UEFA, Manchester United, Adidas, Nike, Toyota, Nissan... Skilled in many applications; Figma, Sketch, Adobe CS, Confluence, JIRA, Miro to name just a few! --- **Employment and project experience** **Senior Designer** Deltatre _Jan 2023 - Present_ **Lead UX/UI Designer** QA Ltd _Dec 2021 - Dec 2022_ **Lead UX/UI Designer** Marshalls plc _Apr 2018 - Dec 2021_ **Senior Designer** Perform (now DAZN Group) _Sep 2014 - Apr 2018_…An accomplished and committed Senior (Product) Designer (UX/UI) with over 20 years of experience working in a multitude of industries, situated in the rolling hills of Huddersfield, Yorkshire (UK). A user-centric, empathetic, critical thinker, skilled communicator, problem-solver and adaptable designer with a track record of positively disrupting industries with design solutions that help lead teams to create efficient, engaging and tailored experiences. I have worked with many household name brands; Coca-Cola, Unilever, Emirates, EA Sports, FIFA, UEFA, Manchester United, Adidas, Nike, Toyota, Nissan... Skilled in many applications; Figma, Sketch, Adobe CS, Confluence, JIRA, Miro to name just a few! --- **Employment and project experience** **Senior Designer** Deltatre _Jan 2023 - Present_ **Lead UX/UI Designer** QA Ltd _Dec 2021 - Dec 2022_ **Lead UX/UI Designer** Marshalls plc _Apr 2018 - Dec 2021_ **Senior Designer** Perform (now DAZN Group) _Sep 2014 - Apr 2018_WWW…
An accomplished and committed Senior (Product) Designer (UX/UI) with over 20 years of experience working in a multitude of industries, situated in the rolling hills of Huddersfield, Yorkshire (UK). A user-centric, empathetic, critical thinker, skilled communicator, problem-solver and adaptable designer with a track record of positively disrupting industries with design solutions that help lead teams to create efficient, engaging and tailored experiences. I have worked with many household name brands; Coca-Cola, Unilever, Emirates, EA Sports, FIFA, UEFA, Manchester United, Adidas, Nike, Toyota, Nissan... Skilled in many applications; Figma, Sketch, Adobe CS, Confluence, JIRA, Miro to name just a few! --- **Employment and project experience** **Senior Designer** Deltatre _Jan 2023 - Present_ **Lead UX/UI Designer** QA Ltd _Dec 2021 - Dec 2022_ **Lead UX/UI Designer** Marshalls plc _Apr 2018 - Dec 2021_ **Senior Designer** Perform (now DAZN Group) _Sep 2014 - Apr 2018_…An accomplished and committed Senior (Product) Designer (UX/UI) with over 20 years of experience working in a multitude of industries, situated in the rolling hills of Huddersfield, Yorkshire (UK). A user-centric, empathetic, critical thinker, skilled communicator, problem-solver and adaptable designer with a track record of positively disrupting industries with design solutions that help lead teams to create efficient, engaging and tailored experiences. I have worked with many household name brands; Coca-Cola, Unilever, Emirates, EA Sports, FIFA, UEFA, Manchester United, Adidas, Nike, Toyota, Nissan... Skilled in many applications; Figma, Sketch, Adobe CS, Confluence, JIRA, Miro to name just a few! --- **Employment and project experience** **Senior Designer** Deltatre _Jan 2023 - Present_ **Lead UX/UI Designer** QA Ltd _Dec 2021 - Dec 2022_ **Lead UX/UI Designer** Marshalls plc _Apr 2018 - Dec 2021_ **Senior Designer** Perform (now DAZN Group) _Sep 2014 - Apr 2018_WWWW…
Available to hire
An accomplished and committed Senior (Product) Designer (UX/UI) with over 20 years of experience working in a multitude of industries, situated in the rolling hills of Huddersfield, Yorkshire (UK).
A user-centric, empathetic, critical thinker, skilled communicator, problem-solver and adaptable designer with a track record of positively disrupting industries with design solutions that help lead teams to create efficient, engaging and tailored experiences.
I have worked with many household name brands; Coca-Cola, Unilever, Emirates, EA Sports, FIFA, UEFA, Manchester United, Adidas, Nike, Toyota, Nissan…
Skilled in many applications; Figma, Sketch, Adobe CS, Confluence, JIRA, Miro to name just a few!
Employment and project experience
Senior Designer Deltatre
Jan 2023 - Present
Lead UX/UI Designer QA Ltd
Dec 2021 - Dec 2022
Lead UX/UI Designer Marshalls plc
Apr 2018 - Dec 2021
Senior Designer Perform (now DAZN Group)
Sep 2014 - Apr 2018
Skills
See more
Experience Level
Adobe Illustrator
Expert
Adobe Photoshop
Expert
Advert Design
Expert
Affinity Designer
Expert
App Design
Expert
Branding
Expert
Brochure
Expert
Figma
Expert
Freelance Gig
Expert
Logo
Expert
Product Design
Expert
Web Design
Expert
Email Design
Expert
Procreate
Expert
Jira
Intermediate
Adobe After Effects
Intermediate
Language
English
Fluent
Italian
Intermediate
Education
Qualifications
Industry Experience
Media & Entertainment, Retail, Education, Computers & Electronics, Software & Internet
Payr - Fintech app
This is a non-commercial project, done under strict timeframes to see what I could do in less than 12 hours
Payr Fintech app!
Responsibilities
User Research
User Journeys
Wireframing
User Interface (UI)
Prototyping
Project Intent
Provide a seamless mobile-to-mobile payment product, designed to alleviate the need for extra hardware to facilitate payments when carrying out daily transactions.
The perfect payment solution for crafters, hobbyists and small business owners.
Payr Fintech app!
Payr Fintech app!
Reduce the friction
Below is, what I believe to be, the sweetspot for a flow where a user can take a payment using the product from the homescreen.
Checkout > Add amount(s) > Select payment method (this could be eliminated IF no other options were to be offered as fallback methods if user device cannot handle contactless payments) > Tap to Pay
Payr Fintech app!
Payr Fintech app!…This is a non-commercial project, done under strict timeframes to see what I could do in less than 12 hours
Payr Fintech app!
Responsibilities
User Research
User Journeys
Wireframing
User Interface (UI)
Prototyping
Project Intent
Provide a seamless mobile-to-mobile payment product, designed to alleviate the need for extra hardware to facilitate payments when carrying out daily transactions.
The perfect payment solution for crafters, hobbyists and small business owners.
Payr Fintech app!
Payr Fintech app!
Reduce the friction
Below is, what I believe to be, the sweetspot for a flow where a user can take a payment using the product from the homescreen.
Checkout > Add amount(s) > Select payment method (this could be eliminated IF no other options were to be offered as fallback methods if user device cannot handle contactless payments) > Tap to Pay
Payr Fintech app!
Payr Fintech app!WWWWWWWW…
Marshalls 3D (AR) Visualiser
Marshalls AR 3D Visualiser!
Responsibilities
User Research
Mind Maps
Information Architecture
User Journeys
Wireframing
User Testing
User Interface (UI)
A/B Testing
A new addition for 2021 to enhance the shopping experience due to the current situation we are/were facing, was to bring in a 3D Visualisation of the products in order for consumers to be able to see the product in lifelike quality.
Spin the product, see how the lighting has an effect on the product at different angles, see/almost feel, the textures from the incredibly detailed photographic renders.
Then, if that doesn’t feel like it’s enough, we offer an Augmented Reality experience via a dynamic QR code.
This then takes you into a new and exciting mobile experience where you can utilise the native features on your mobile device to go out into your own space and virtually lay the product on the ground and see how it will look in your garden as a patio, or if it’s a driveway product, as a driveway.
There are also added benefits for this enhanced experience that benefits us all;
No waiting
Instantly see the product in your space.
Larger area view
For better visibility of colour variation
Eco friendly
No waste.
No carbon emissions.
Marshalls AR 3D Visualiser!…Marshalls AR 3D Visualiser!
Responsibilities
User Research
Mind Maps
Information Architecture
User Journeys
Wireframing
User Testing
User Interface (UI)
A/B Testing
A new addition for 2021 to enhance the shopping experience due to the current situation we are/were facing, was to bring in a 3D Visualisation of the products in order for consumers to be able to see the product in lifelike quality.
Spin the product, see how the lighting has an effect on the product at different angles, see/almost feel, the textures from the incredibly detailed photographic renders.
Then, if that doesn’t feel like it’s enough, we offer an Augmented Reality experience via a dynamic QR code.
This then takes you into a new and exciting mobile experience where you can utilise the native features on your mobile device to go out into your own space and virtually lay the product on the ground and see how it will look in your garden as a patio, or if it’s a driveway product, as a driveway.
There are also added benefits for this enhanced experience that benefits us all;
No waiting
Instantly see the product in your space.
Larger area view
For better visibility of colour variation
Eco friendly
No waste.
No carbon emissions.
Marshalls AR 3D Visualiser!WWWWWWWW…
GOAL Live (app)
GOAL Live app!
As part of the UI/UX team, I was responsible for helping to form the foundation design for the Goal Live app.
Available for both Apple & Android devices, the (early material based) design helped make the app available to be featured in both app stores.
Also designed a companion app for the first generation apple watch.
One of the major improvements in architecture was the redesign of the match pages. We wanted to allow users to scan key information as quickly as possible. Regardless of a pre, live or post-match state.
The new design addressed this issue by introducing a dashboard for every game. The components now reorder themselves depending on the 'state' of the match.
The match dashboard introduced a ‘card' approach to presenting data. To accompany this we ensured that tapping on any card would launch a ‘paper’.
Retaining the ability to explore deeper if you want to do so. Match papers deliver further information for granular match experience.…GOAL Live app!
As part of the UI/UX team, I was responsible for helping to form the foundation design for the Goal Live app.
Available for both Apple & Android devices, the (early material based) design helped make the app available to be featured in both app stores.
Also designed a companion app for the first generation apple watch.
One of the major improvements in architecture was the redesign of the match pages. We wanted to allow users to scan key information as quickly as possible. Regardless of a pre, live or post-match state.
The new design addressed this issue by introducing a dashboard for every game. The components now reorder themselves depending on the 'state' of the match.
The match dashboard introduced a ‘card' approach to presenting data. To accompany this we ensured that tapping on any card would launch a ‘paper’.
Retaining the ability to explore deeper if you want to do so. Match papers deliver further information for granular match experience.WWWWWWWW…
OTT Interactive Video Player Features
<https://www.twine.net/signin
• Contributed to expanding a small design team, concentrating on product feature and platform design.
• Enhanced and oversaw native TV and mobile platforms (Android, iOS, iPadOS, tvOS, WebTV) as well as responsive web platform design systems for multiple integrated products.
• Collaborated with cross-functional teams in agile frameworks to ensure effective design and delivery processes.
• Worked with client sales teams to create high-fidelity, functional (branded) prototypes.…<https://www.twine.net/signin
• Contributed to expanding a small design team, concentrating on product feature and platform design.
• Enhanced and oversaw native TV and mobile platforms (Android, iOS, iPadOS, tvOS, WebTV) as well as responsive web platform design systems for multiple integrated products.
• Collaborated with cross-functional teams in agile frameworks to ensure effective design and delivery processes.
• Worked with client sales teams to create high-fidelity, functional (branded) prototypes.WWWWWWWW…
Centreforce Radio app
Centreforce Radio reimagined!
Personal project - Reimagined and brought the CF radio app up to a standard expected in 2024 and beyond.
User research, user journeys, empathy mapping and entire UX/UI from scratch.…Centreforce Radio reimagined!
Personal project - Reimagined and brought the CF radio app up to a standard expected in 2024 and beyond.
User research, user journeys, empathy mapping and entire UX/UI from scratch.WWWWWWWW…
QA Portal (CMS)
QA Portal
Responsible for continued UX/UI for a new backend portal project which forms part of the broader overhaul of the multi-part end-to-end experience, including an optimised checkout flow.
Working as part of a comprehensive product function team, it is my responsibility to;
Define and design solid, user-centric experiences,
Conduct user research alongside the product team to advance the product offerings,
Track feedback from customers and look to use this to improve the customer experience continuously,
Producing low-fi and high-fi wireframes and interactive prototypes (Invision/Sketch),
Produce detailed UX deliverables (user journeys, flow diagrams, site maps (Miro), upkeep of the Design System and UI interaction specifications,
Management of external design resource that works within the current design > development work cycle.…QA Portal
Responsible for continued UX/UI for a new backend portal project which forms part of the broader overhaul of the multi-part end-to-end experience, including an optimised checkout flow.
Working as part of a comprehensive product function team, it is my responsibility to;
Define and design solid, user-centric experiences,
Conduct user research alongside the product team to advance the product offerings,
Track feedback from customers and look to use this to improve the customer experience continuously,
Producing low-fi and high-fi wireframes and interactive prototypes (Invision/Sketch),
Produce detailed UX deliverables (user journeys, flow diagrams, site maps (Miro), upkeep of the Design System and UI interaction specifications,
Management of external design resource that works within the current design > development work cycle.WWWWWWWW…
DG x UEFA - Euro 2016
Custom Wordmark
We created a custom wordmark for the campaign, which was subsequently then approved, picked up & used by Warner Bros. Records on the official UEFA EURO 2016 single artwork.
This One's for You
Web Application
An immersive digital experience enabling fans to enter Music Ambassador David Guetta’s studio to record their contribution to the Official Song via a specially created web app
GET 1 MILLION FANS TO FEATURE ON THE RECORD
Fans record via a fully responsive, mobile-friendly web application produced in 11 different languages
App screens and further details available upon request
Bespoke & shareable artwork
Tailored social media creative output.
Populated by entering the competition, the final creative customised the background based on the team you were backing at UEFA EURO 2016 and placed your name on the artwork like you were featured on the single with David Guetta.
This One's for You…Custom Wordmark
We created a custom wordmark for the campaign, which was subsequently then approved, picked up & used by Warner Bros. Records on the official UEFA EURO 2016 single artwork.
This One's for You
Web Application
An immersive digital experience enabling fans to enter Music Ambassador David Guetta’s studio to record their contribution to the Official Song via a specially created web app
GET 1 MILLION FANS TO FEATURE ON THE RECORD
Fans record via a fully responsive, mobile-friendly web application produced in 11 different languages
App screens and further details available upon request
Bespoke & shareable artwork
Tailored social media creative output.
Populated by entering the competition, the final creative customised the background based on the team you were backing at UEFA EURO 2016 and placed your name on the artwork like you were featured on the single with David Guetta.
This One's for YouWWWWWWWW…
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