I'm an advertising specialist who does what 99% of media buyers and agencies won’t do. My approach is heavily focused on creative testing. In today’s advertising platforms, creative testing is what gets the results. Most media buyers and ad agencies are still living in 2018 where the audience targeting and the technical side of each platform were the most important things. Today, it’s all about knowing how to do creative testing in both quantity and quality. My approach to all aspects of media buying is heavily data-driven and results-oriented. I'm a proponent of letting the market speak and making decisions based on the data it provides rather than making assumptions

usamamughal95

I'm an advertising specialist who does what 99% of media buyers and agencies won’t do. My approach is heavily focused on creative testing. In today’s advertising platforms, creative testing is what gets the results. Most media buyers and ad agencies are still living in 2018 where the audience targeting and the technical side of each platform were the most important things. Today, it’s all about knowing how to do creative testing in both quantity and quality. My approach to all aspects of media buying is heavily data-driven and results-oriented. I'm a proponent of letting the market speak and making decisions based on the data it provides rather than making assumptions

Available to hire

I’m an advertising specialist who does what 99% of media buyers and agencies won’t do. My approach is heavily focused on creative testing. In today’s advertising platforms, creative testing is what gets the results. Most media buyers and ad agencies are still living in 2018 where the audience targeting and the technical side of each platform were the most important things. Today, it’s all about knowing how to do creative testing in both quantity and quality.

My approach to all aspects of media buying is heavily data-driven and results-oriented. I’m a proponent of letting the market speak and making decisions based on the data it provides rather than making assumptions

See more

Skills

Experience Level

Facebook Ads
Expert
Google Ads
Expert
SEO
Expert
Zapier
Expert
Make
Expert
Webflow
Expert
Web Studio
Expert
Canva
Expert
Web Design
Expert
YouTube
Expert
JavaScript
Expert
Twitter Ads
Expert
HTML5
Intermediate
Memberstack
Intermediate
AI Chatbot
Intermediate
See more

Language

English
Advanced
Urdu
Fluent
Sindhi
Fluent

Education

Bachelor of Science in Data Science at University of Sindh
January 1, 2019 - August 31, 2022
Core focus on statistical analysis, machine learning, and data visualization Developed strong foundation in Python, SQL, and data analytics Completed capstone project on predictive analytics
JavaScript Development Certification at Udemy, 2021 (6 months)
January 1, 2021 - June 30, 2021
Mastered modern JavaScript ES6+ fundamentals and advanced concepts Built interactive web applications using React and Node.js Completed 30+ hands-on projects and coding challenges
Advanced Media Buying Certification at Media Buyer School
September 1, 2021 - April 30, 2022
• Worked directly with a Senior Media Buyer who manages $2M/year in advertising spend with an average ROAS of 5x. • Learned his exact strategies for Facebook Ads, YouTube Ads, Google Ads, and TikTok Ads applied to the Lead Generation Industry. • Learned ad copywriting. • Learned how to improve landing page conversion rates (CRO). • Learned how to use 3rd party tracking software to improve reporting accuracy and make more informed decisions. • Learned how to use AI to streamline ad creative testing process in the lead gen, be able to test 10x more ads than most people and therefore maximize odds of finding winners and boosting revenue.

Qualifications

Webflow Experts Certificate
May 1, 2022 - July 30, 2022

Industry Experience

Software & Internet, Education, Healthcare, Professional Services
    uniE613 Facebook Ad Case Study: Paycheck to Profits Challenge Campaign
    Paycheck to Profits Challenge Emphasizes freedom and control Clear transformation promise Target Audience Triggers Achievement-oriented professionals Financially responsible Success-minded individuals Freedom seekers Action-takers Conclusion The campaign successfully connects with financially established professionals by acknowledging their achievements while exposing the limitations of traditional retirement planning, offering a compelling alternative through a free, action-oriented challenge format.
    uniE613 Facebook Ad Case Study: Circadian Rhythm Performance Campaign
    Circadian Rhythm Performance Ad Challenges mainstream advice Creates curiosity about alternative approach Key Message Elements: Hidden rhythm concept Anti-conventional wisdom stance Expert authority positioning Specific performance windows Content Breakdown Pain Points Addressed: Traditional productivity advice failure Procrastination struggles Inconsistent performance Time management challenges Unique Value Propositions: 24-hour biological rhythm alignment 11 specific peak performance times "Attention peaks" concept "Creative windows" identification "Productivity stoppers" awareness Authority Building Expert Credentials: * 2-time Olympian * 40+ gold medals connection * Tour de France experience (9 times) * Works with Fortune 500 CEOs * Expert name: Dr. Jeff Spencer Social Proof Elements Association with top 1% performers Olympic athletes Billionaire clients Grammy award-winners Visual Strategy Clean graph showing circadian rhythm Professional expert photo Clear visual hierarchy Scientific diagram approach Results and Impact 277+ reactions showing strong resonance 110 comments indicating high engagement 77 shares demonstrating content value Strong discussion generation Key Success Factors Scientific backing Expert credibility Pattern interruption ("END procrastination") Clear visual representation Actionable insights Challenge to conventional wisdom Conclusion The campaign successfully merged scientific credibility with practical application, generating significant engagement by challenging traditional productivity advice while offering a credible, research-backed alternative.
    uniE613 Facebook Ad Testing Case Study: Marketing Strategy Evolution Campaign
    Facebook Ad Testing Case Study: Marketing Strategy Evolution Campaign Marketing Strategy Evolution Graph](https://www.twine.net/signin Campaign Quick Stats: Variations Tested: 25 Engagement: 346+ reactions Comments: 56 Shares: 55 Executive Summary In a strategic Facebook ad campaign focused on marketing trend evolution, we conducted extensive A/B testing with 25 different variations to identify the most effective messaging and creative combination. The winning ad generated exceptional engagement, highlighting the shift from traditional webinar-based marketing to emerging strategies. Campaign Objectives Highlight the evolution of digital marketing strategies Engage professional marketers and course creators Generate meaningful discussion about changing marketing dynamics Drive traffic to our specialized marketing course Testing Methodology Key Testing Variables Ad Copy Elements: Pain point identification Social proof statements Call-to-action variations Story-based approaches Creative Elements: Graph visualization of strategy evolution Text overlay combinations Color scheme variations Visual hierarchy adjustments Winning Ad Analysis The winning ad effectively combined several key elements: "I have ZERO sales from my webinar..." "I have ZERO sales from my lead magnet..." "I have ZERO sales from my social media marketing..." This opening immediately resonated with the target audience's pain points, followed by validation and a solution. Success Elements Strong social proof with specific customer results: * 2,108 customers for one case study * 1,104 customers for another * 1,302 customers for a third example Clear visual representation of market evolution through a simple graph Strategic use of color and design elements Results and Impact Engagement Metrics 346+ reactions demonstrating strong audience resonance 56 comments showing active discussion 55 shares indicating valuable, shareable content Key Learnings Market timing is crucial for message resonance Specific, data-backed social proof outperforms general claims Visual representation of market evolution helps crystallize the message Authenticity in addressing pain points creates stronger connections Conclusion This campaign successfully demonstrated the power of methodical testing and market insight. By identifying and addressing the shift in marketing effectiveness, we created a highly engaging ad that positioned our solution at the perfect moment in the market's evolution.

Hire a Digital Marketer

We have the best digital marketer experts on Twine. Hire a digital marketer in Karachi today.