I’m a visual artist & graphic designer based in Barcelona. I have over a decade of experience in graphic design, art direction and illustration and I love to create imagery using balanced shapes and bold colors with an artistic approach to generate concepts that can be applied on any type of design media. --- Vasty / vasty.co Visual Artist 2016 - Present Aplazo / aplazo.mx Art Director 2021 - 2022 Zublime / zublime.tv Co-Founder. Creative & Art Director 2013 - 2015 Turner / turnerargentina.com Teacher in Graphic Design Seminar 2013 - 2013 HippieHouse Studio / hippiehouse.tv Senior Graphic & Motion Designer 2013 Rudamacho / weareruda.com Senior Graphic & Motion Designer 2010 - 2013 Lumia / lumia.com.ar Graphic Designer 2007 - 2010 SRP Design / srpdesign.com Junior Graphic Designer 2005 Clients & Collaborations: Netflix, Discovery, Stella Artois, Comedy Central, MTV, Kinder France, Young & Rubicam, Acqua San Bernardo, Stylist Magazine, Aggressive, BGE Home, Money Gram, Demo Duck. Features & interviews: Fubiz, Communication Arts, Fubiz Studio, étapes, inkygoodness, Korean Cultural Center New York, Mindsparkle Mag, Osso Magazine, Notes on Design, Fahrenheit Magazine, Domestika among others.

Mariano Pagella

I’m a visual artist & graphic designer based in Barcelona. I have over a decade of experience in graphic design, art direction and illustration and I love to create imagery using balanced shapes and bold colors with an artistic approach to generate concepts that can be applied on any type of design media. --- Vasty / vasty.co Visual Artist 2016 - Present Aplazo / aplazo.mx Art Director 2021 - 2022 Zublime / zublime.tv Co-Founder. Creative & Art Director 2013 - 2015 Turner / turnerargentina.com Teacher in Graphic Design Seminar 2013 - 2013 HippieHouse Studio / hippiehouse.tv Senior Graphic & Motion Designer 2013 Rudamacho / weareruda.com Senior Graphic & Motion Designer 2010 - 2013 Lumia / lumia.com.ar Graphic Designer 2007 - 2010 SRP Design / srpdesign.com Junior Graphic Designer 2005 Clients & Collaborations: Netflix, Discovery, Stella Artois, Comedy Central, MTV, Kinder France, Young & Rubicam, Acqua San Bernardo, Stylist Magazine, Aggressive, BGE Home, Money Gram, Demo Duck. Features & interviews: Fubiz, Communication Arts, Fubiz Studio, étapes, inkygoodness, Korean Cultural Center New York, Mindsparkle Mag, Osso Magazine, Notes on Design, Fahrenheit Magazine, Domestika among others.

Available to hire

I’m a visual artist & graphic designer based in Barcelona.
I have over a decade of experience in graphic design, art direction and illustration and I love to create imagery using balanced shapes and bold colors with an artistic approach to generate concepts that can be applied on any type of design media.


Vasty / vasty.co
Visual Artist
2016 - Present

Aplazo / aplazo.mx
Art Director
2021 - 2022

Zublime / zublime.tv
Co-Founder. Creative & Art Director
2013 - 2015

Turner / turnerargentina.com
Teacher in Graphic Design Seminar
2013 - 2013

HippieHouse Studio / hippiehouse.tv
Senior Graphic & Motion Designer
2013

Rudamacho / weareruda.com
Senior Graphic & Motion Designer
2010 - 2013

Lumia / lumia.com.ar
Graphic Designer
2007 - 2010

SRP Design / srpdesign.com
Junior Graphic Designer
2005

Clients & Collaborations:
Netflix, Discovery, Stella Artois, Comedy Central, MTV,
Kinder France, Young & Rubicam, Acqua San
Bernardo, Stylist Magazine, Aggressive, BGE Home,
Money Gram, Demo Duck.

Features & interviews:
Fubiz, Communication Arts, Fubiz Studio, étapes,
inkygoodness, Korean Cultural Center New York,
Mindsparkle Mag, Osso Magazine, Notes on
Design, Fahrenheit Magazine, Domestika among
others.

See more

Skills

Adobe Illustrator
Ad
Advert Design
Ar
Artwork
Br
Branding
Bu
Business Card
See more

Experience Level

Adobe Illustrator
Expert
Advert Design
Expert
Artwork
Expert
Branding
Expert
Business Card
Expert
Editorial Illustration
Expert
Illustration
Expert
Motion Graphic
Expert
Set Design
Expert

Language

English
Fluent
Spanish; Castilian
Fluent

Education

Graphic Designer at Universidad de Buenos Aires
January 3, 2022 - July 31, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Education, Healthcare, Real Estate & Construction, Financial Services
    uniE621 San Bernardo
    Acqua San Bernardo organized a monthly feature called «S.Bernardo Art Series», with the art direction by Didier Falzone, in which an artist creates his/her own concept related to water with freedom. Vasty’s concept was a “pure” tribute to the Memphis movement, creating a fluid still life world, full of patterns, geometrical elements, abstract shapes with and without colour, harmonising the S.Bernardo’s new bottle in. Client: Acqua San Bernardo S. Bernardo Art direction: Didier Falzone 2018 graphicdesigner photo illustrator designer
    uniE621 Coke China
    Style frames commissioned by Aggressive for a Coca-Cola China commercial project. Production Company: Aggressive 2019 graphicdesigner illustrator designer
    uniE621 Alcatel Idol4
    Set design look-a-like style frames for an Alcatel Idol4 project. Production Company: Aggressive Client: Alcatel 2016 illustrator graphicdesigner designer
    uniE621 My Trip
    This project started when I was returning home by train after visiting my family, who I hadn't seen in a long time. I was inspired not only by the long journey and nostalgia that came to mind when remembering those great times, but also by the fluid shapes of the amazing Bob Dylan Poster by Milton Glaser. I decided to start creating something that represented that particular moment and explore some hand drawings without losing “that momentum” and of course using a colorful universe which has always made me happy. Created using Adobe Illustrator for iPad and commissioned by Adobe through the Adobe Creative Residency. 2021 illustrator designer
    uniE621 Vicente Typeface
    In honor of my grand father, Vicente, I created this eclectic display typeface that has an abundance of color and smooth motion. It offers a nice balance between thick and thin lines, and challenges the reader with its unusual shapes. It has a 6-color palette but works equally well when this is brought back to 3 or 4 colors for a simpler aesthetic. Idea & design: Vasty Animation: Jeroen Krielaars Music: Ambrose Yu graphicdesigner illustrator designer
    uniE621 City Poster Series
    Travelling always brings unexpected experiences and changes. In 2016 during a trip between Buenos Aires, Barcelona and New York, the idea of this system of 18 posters emerged. Using the 3 letter IATA code of different airports as an excuse to play between experimental typography, geometry shapes and bold colors that ended up having its own language. 2016 illustrator graphicdesigner designer
    uniE621 You Are Remarkable
    You Are Remarkable «Remarkable Women Awards 2019» by Stylist Magazine is the most uplifting self-love and self-acceptance initiative for women in the UK. «You Are Remarkable» advertorial is born from this philosophy, choosing paper craft illustration to highlight the delicate and powerful spirit of women. Retouching: Alejandra Jimenez Representation Agency: Pocko Agency: The Shortlist Media Family Client: Stylist Magazine 2018 illustrator photo designer
    uniE621 Hands Off
    Vasty always questions the contradictory of the organic and the artificial. “Hands Off” abstract tactile compositions are created, in this search of the connection between the real touch and the artificial sense of the plastic. 2018 photo designer illustrator
    uniE621 Flamboyant
    The connection of two souls is something rare and deserves an extravagant celebration. Vasty celebrates this idea in the “Flamboyant” with exuberant colors, golden materials, exaggerated mixing techniques, and body painting to add the human touch. Model: Barbara Pagella Retouching: Alejandra Jimenez 2017 photo graphicdesigner designer
    uniE621 The Ladies’ Faces
    Unique, vibrant, elegant faces of a woman in versatile fases of life inspired Vasty to create these colourful paper craft series. 2016 illustrator photo graphicdesigner designer
    uniE621 Don't let time change the color
    Two very significant concepts in Vasty’s mind; time layers & various colors become alive in paper craft for «Don’t let time change the color», a project commissioned by Young & Rubicam Buenos Aires for Sinteplast. Created by Vasty Photography: Demian Scalona Illustration: Melina De Martino Retouching: Alejandra Jimenez Agency: Young & Rubicam Buenos Aires General Creative Direction: Lisandro Grandal, Fernando Tchechenistky Creative Direction: Daniel Oliveira, Adrian Musso Art direction: Martín Kukso Copywriter: Santiago Garcia Parra Client: Sinteplast 2017 illustrator designer graphicdesigner
    uniE621 Vicente Typeface
    In honor of my grand father, Vicente, I created this eclectic display typeface that has an abundance of color and smooth motion. It offers a nice balance between thick and thin lines, and challenges the reader with its unusual shapes. It has a 6-color palette but works equally well when this is brought back to 3 or 4 colors for a simpler aesthetic. Idea & design: Vasty designer graphicdesigner