With over 20 years of experience in the creative industry, my career has been dedicated to the art of visual storytelling and brand communication. My extensive background in designing comprehensive *brand identities, compelling marketing collateral, and user-centric digital interfaces.
As the Founder and Art Director of WINK-INK Branding, I have had the privilege of crafting visual narratives for a diverse portfolio of clients, ranging from dynamic startups to established enterprises. My work spans the development of brand identities, brochures, PowerPoint/keynote presentations, and other marketing materials; tailored meticulously to each client’s unique vision. Notable clients include Pepsico , ESLSCA University , ISCN_International Society of Citrus Nurserymen , OGH Legal Dubai, and the Egyptian Food Bank, where my designs have played a role in enhancing their brand presence.
Despite over 20 years in the industry, I remain deeply hands-on with every project, driven by my enduring passion for the craft and the satisfaction of bringing creative visions to life. Although I operate as a freelancer, I registered my business to enable official collaborations with large companies. This allows me to offer flexible working arrangements —whether as a collaborator, outsourcing partner, or freelance designer—tailored to best suit the needs of any organization.
My tenure as Project Manager and Chief Creative Officer at Art Street Studio further refined my expertise in brand strategy and business development. I led initiatives that expanded the brand’s reach, leveraging social media and innovative marketing strategies to connect with a broader audience.
Additionally, my role as Co-Founder of Shebang allowed me to merge my design acumen with technological innovation, resulting in the successful conceptualization and design of a mobile application interface that received industry recognition. Back in 2013, the mobile app concept was the first of its kind in the Middle East & Africa.
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