Versatile UX Designer and PMP-certified Project Manager delivering innovative digital solutions through creative problem-solving, excellent communication, and meticulous project execution.
Proficient in Figma, Adobe Suite, Notion, and AI-integrated design platforms; specializing in crafting exceptional user experiences through websites, apps, and interfaces. Adept at managing complex projects that meet the highest standards for quality, budget, and schedule. Expert at integrating AI technology to create compelling digital art, graphic design, logos, and branding.
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I am working with a small team to produce a documentary film about the legendary jazz drummer and composer, Ra Kalam Bob Moses.
My roles include project manager, UX + graphic designer, website developer, social media manager, and video editor.
Project Overview
This project involved designing and building a website for a massage therapist. The website’s key features include information about the therapist and the services offered, the ability to schedule appointments, and a point-of-sale system.
I also designed a blog, created several blog posts, and have planned for the ability to promote and offer classes and workshops in the future.
Branding includes a logo and wordmark as well as font and color styles. Project research involved competitive analysis, interviews, surveys, and usability testing. The site has been designed in Figma and built using Squarespace.
- Designing an efficient registration process for workshops
- Revamping the tiered subscription service to be more user-friendly
- Conducting a comprehensive UX audit of the current website
- Proposing actionable recommendations for site improvement based on research and usability testing
Project Focus
For this project, I collaborated with The Systems Lab, a leading Fintech company specializing in e-learning courses and workshops. The primary objective was to redesign the onboarding flow for their virtual training sessions. Feedback from previous events highlighted challenges such as complications in the sign-up process, reduced completion and conversion rates, and difficulties in website navigation and newsletter subscription.
The project entailed:
Ultimately, the aim was to increase conversion rates and user satisfaction, aligning with The Systems Lab’s main business objectives of expanding its customer base and boosting revenue.
I Designed and created a website for Zenivox, a software development firm seeking to expand its online presence and ability to reach customers and attract new clients.
Project Goals
The client has recently launched an independent software development firm and needed a website for his company Zenivox, as well as a personal site featuring projects and writing. He had an existing logo and brand guide, so these informed the visual development of the design.
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