Twine
Twine

A creative leader specializing in luxury brands and digital innovation. Currently Art Director at Moët Hennessy, orchestrating visual identity and content strategy for prestigious campaigns. Previously drove brand design…

Tawfik Akachar

A creative leader specializing in luxury brands and digital innovation. Currently Art Director at Moët Hennessy, orchestrating visual identity and content strategy for prestigious campaigns. Previously drove brand design at Match Group and led creative direction at VICE Media France for shows like VOYOUS and Thérapie. Notable experience includes premium content creation for Lifestyle Asia at Burda International, visual strategy consulting for Nike and Beats at Protein, and multimedia journalism for Villa Schweppes and…

Available to hire

A creative leader specializing in luxury brands and digital innovation. Currently Art Director at Moët Hennessy, orchestrating visual identity and content strategy for prestigious campaigns. Previously drove brand design at Match Group and led creative direction at VICE Media France for shows like VOYOUS and Thérapie. Notable experience includes premium content creation for Lifestyle Asia at Burda International, visual strategy consulting for Nike and Beats at Protein, and multimedia journalism for Villa Schweppes and Shoes-Up.

Expertise spans crisis communication, digital content innovation, and luxury brand storytelling. Consistently delivers high-impact marketing materials while maintaining brand integrity across all touchpoints.

Portfolio: Website not available. Sign in: https://www.twine.net/signup

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Skills

Ad
Advert Design
Ar
Artwork
Br
Branding
Lo
Logo
Po
Poster
Pr
Promo Video
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Experience Level

Advert Design
Expert
Artwork
Expert
Branding
Expert
Logo
Expert
Poster
Expert
Promo Video
Expert
Short Film
Expert
Video Advert
Expert
Web Design
Expert
Motion Graphic
Expert
3D Design
Intermediate
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Language

French
Fluent
English
Fluent
Arabic
Intermediate

Education

Masters at ISCPA
October 8, 2012 - April 28, 2014

Qualifications

Team Management
March 9, 2015 - June 29, 2018
Head of production, project manager and main video director
Art Direction
December 19, 2019 - January 1, 2025
Currently working as an art director, brand designer and filmmaker as an independent.

Industry Experience

Consumer Goods, Media & Entertainment, Software & Internet, Computers & Electronics, Education
    uniE613 Photo Journalist, Webedia / 2015,2018
    Served as lead writer, photographer, and videographer for Villa Schweppes. Conducted and produced high-profile interviews with artists, see portfolio. Created multimedia content for various digital platforms. Managed editorial calendar and content strategy. Developed engaging storytelling formats across multiple channels.
    uniE613 Social Media Producer, VICE Media / 2019,2022
    Led creative direction for multiple TV shows, including VOYOUS, Thérapie etc... Managed all social media content creation and adaptation for VICE TV France. Developed offline brand content, including billboards, OOH advertising, and merch. Created user-generated content strategies to enhance audience engagement. Oversaw production and post-production of promotional video content.
    uniE613 Brand Designer, Match Group / 2022,2023
    Spearheaded brand design strategy across multiple platforms and channels. Developed comprehensive social media campaigns, including Instagram and TikTok. Created and maintained consistent visual identity across all brand touchpoints. Managed product marketing visuals and campaign performance metrics. Collaborated with stakeholders to ensure brand consistency and message alignment.
    uniE613 MH Studio, Moët Hennessy, Paris - 2023,2024
    Directed visual identity and content strategy for luxury brand campaigns. Managed cross-functional teams to deliver high-impact marketing materials. Created bespoke visual solutions aligned with brand guidelines, market positioning. Led crisis communication initiatives while maintaining brand integrity. Incorporated innovative approaches to digital content creation and distribution.