Twine
Twine

Hello, I am available as a Service Designer (aka senior Communication & Marketing professional) with a strong passion for strategic plans and practical execution—with full dedication & commitment. I want immediate results

yannickermarrec

Hello, I am available as a Service Designer (aka senior Communication & Marketing professional) with a strong passion for strategic plans and practical execution—with full dedication & commitment. I want immediate results and a long-term vision; that’s what gets me out of bed in the morning. As a Service Designer, I help companies improve their services by putting the customer at the center. I ensure that every step in the customer experience runs smoothly and adds value—for both the customer and the

Available to hire

Hello,
I am available as a Service Designer (aka senior Communication & Marketing professional) with a strong passion for strategic plans and practical execution—with full dedication & commitment. I want immediate results and a long-term vision; that’s what gets me out of bed in the morning.

As a Service Designer, I help companies improve their services by putting the customer at the center. I ensure that every step in the customer experience runs smoothly and adds value—for both the customer and the company.
• Customer-Centric Approach | Team Collaboration
• Visualizing Problems | Continuous Improvement

Expertise:
Marketing Strategy, Marketing Consultancy, Branding, Content Strategy, Event Marketing, Business Consulting, ESG & Change Management, Growth Marketing, Strategic Planning, and Enterprise Content Management.

My experience and seniority allow me to seamlessly align with (and add value to) the needs of Communication and Marketing teams. My expertise and background also enable immediate deployment—no training or onboarding needed.

In no particular order:
I have experience in strategic positioning, tactical setup, and guidance of brand positioning. In implementing CMS, CRM, and marketing automation. Channel and Content strategies. Online, offline, PR, and Experience/Events. Of course, I use ChatGPT and a hint of the Metaverse. Design, Art Direction, and (copy-)writing.

Our North Star, Purpose, Brand Voice, and a Golden Circle here and there. Collaboration with various stakeholders and DMUs—both internally and externally.

I excel at making unexpected connections in communication. My love for aesthetics, functionality, and the pursuit of social impact makes it easy for me to reach a specific audience—through their channels, their stories, their mindset. I bring focus, targeting, and results. A healthy dose of kill your darlings and pick your battles! Driven by KPIs, performance, and growth.

As a leader, I am the PUSHER (Let’s do it together. Now you do it!)—helping team members grow, achieve goals, and meet commitments. When the team trusts me and believes in me, that is my success.

25+ years of experience bring knowledge, expertise, and the confidence to guide organizations, teams, and individuals in Communication & Marketing. With the necessary technical expertise and briefing-lingo as a result.

Audience, customers, prospects, partners are so diverse that traditional communication techniques need to be complemented by new, equally effective channels to achieve valuable results. Organizations each have their own capabilities, pace, and ambitions. I align with the company’s DNA, ensuring an objective and structured approach.

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Language

Dutch
Fluent
French
Fluent
English
Fluent

Education

Master in MarCom at School of Art ghent
September 1, 1993 - June 30, 1997
Design, marketing, conceptual AND 25 years of Agency life

Qualifications

Agency life
September 1, 1997 - January 1, 2025
25 years of agency life. Surviving two financial crisis, overcoming some internet bubbles. Living thru Covid and now managing AI and all it’s might with ease. Also getting along with all generations after GenX :-))