Twine
Twine

Indonesian-based copywriter with 8 years of experience, ready to help you engage with your audience through effective storytelling. From brand strategy, brand guidelines, company profile writing, English-to-Bahasa

yosephine salim

Indonesian-based copywriter with 8 years of experience, ready to help you engage with your audience through effective storytelling. From brand strategy, brand guidelines, company profile writing, English-to-Bahasa Indonesia translation, website copywriting, scriptwriting, to social media campaign, she will support your brand in any means possible. She is an avid learner who loves to gain new perspectives on business, branding, marketing, as well as humanity. **Freelance Senior Copywriter at Bray

Available to hire

Indonesian-based copywriter with 8 years of experience, ready to help you engage with your audience through effective storytelling. From brand strategy, brand guidelines, company profile writing, English-to-Bahasa Indonesia translation, website copywriting, scriptwriting, to social media campaign, she will support your brand in any means possible. She is an avid learner who loves to gain new perspectives on business, branding, marketing, as well as humanity.

Freelance Senior Copywriter at Bray Leino Singapore
Part-time (Nov 2022 - Present)
(Remote): Hired to handle Disney+ Hotstar Indonesian translation, transcreation and writing marketing copy for various objectives such as EDMs, in-app copy, push notifications, and legal lines in both English & Bahasa Indonesia.

Freelance Brand Writer (2022 - Present)
FROM EARLY START-UPS TO WELL-ESTABLISHED BIG BRAND CLIENTS IN INDONESIA:

  • Fondé (innovative beauty start-up brand)

  • Verihubs (B2B SaaS company)

  • Morin (Indonesian top fruit jam brand)

  • FORME (contemporary furniture brand)

  • MMP (Indonesia’s biggest warehouse solution)

  • Mawatu (Integrated Tourism Town in Labuan Bajo)

  • Iwan Tirta Private Collection (Indonesian premium batik line)
    …and many more

  • Boston Consulting Group Indonesia: Crafting new purpose statement for “Telkomsel” (Indonesia’s largest telecommunications operator)

  • Hakuhodo Agency: Develop ongoing social media copywriting campaign
    for Email not available. Sign in: https://www.twine.net/signup & video script for "Telkomsel” during Ramadan month

  • Catalyze Communication: Developed communication guide for “KMP” (the
    world’s biggest carbon offset company) & full website copywriting for “Rimba Makmur Utama” (Indonesian Nature-based Solution company)

Content Strategist at rubicube creative Jakarta
Part-time (Feb 2020 - Feb 2021)
Developing brand guidelines to managing social media campaigns and building strategic content at one of the top branding agencies in Indonesia.

UX Writer at Greenhouse.co Jakarta (Jul 2019 - Oct 2019)
A digital one-stop market-entry service platform (B2B) across Asia Pacific based in Jakarta. Developed User-Research and developed concepts into product copy & landing pages across all Greenhouse digital products.

Brand Strategist at Waykambas Branding Jakarta
Full-time (Nov 2015 - Jan 2019)
From lifestyle, FMCG, property, hospitality to profound corporate brands, I had developed creative brand strategy, copywriting and brand guidelines for top brands across Asia. Some projects include: Vivo Condom, Sensitif, Morin, Arumaya Residence, DayDay, Irwan Tirta Private Collection, Phinisi Hospitality, and Astra Land Indonesia - to name a few.

Reach out to her, if you need any help from these tasks:

  • Company Profile
  • Website Copywriting
  • Translation from English to Bahasa Indonesia
  • Brand Strategy
  • Brand Names
  • Tagline
See more

Skills

Co
Copywriting
Br
Branding
Go
Google Drive

Experience Level

Copywriting
Expert
Branding
Expert
Google Drive
Expert

Language

English
Advanced
Indonesian
Fluent

Education

Bachelor of Arts at Bina Nusantara University, Jakarta, Indonesia
April 16, 2011 - May 22, 2015
Major in Creative Advertising (Branding, Advertising. Design)

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Other
    uniE608 Fondé Tinted-Skincare™ Video
    Responsible to write copy on visual for Fondé, personal care brand with innovative ingredients and process for a sustainable, safe, effective healthy skin results explainervideo video advert copywriter
    uniE608 Sambel Pelago - Jelajah Nusantara
    Embark on an extraordinary culinary adventure through the archipelago as you savor the authenticity of Indonesian chili sauce. Indulge in the celebration of flavors, crafted from the bountiful earth of Indonesia, and experience the richness that truly tantalizes your taste buds. digital advert
    uniE621 Internal Brand Guide for KMP - world's largest carbon offset company
    Internal Brand Guide for KMP - world's largest carbon offset company. More info visit https://www.twine.net/signin branding companyprofile brandguideline internalcommunication copywriting
    uniE621 MORIN - Indonesian top jam brand (website writing)
    Responsible to write website description and copywriting for the new website https://www.twine.net/signin branding copywriting UXwriting
    uniE621 FONDÉ - Dedicatedly Transparent, Fundamentally Different.
    AN EMERGING ECO-TECH SKINCARE BRAND FROM INDONESIA - fonde.co Task: From brand strategy, tagline to website copywriting branding brandstrategy copywriting campaign beauty skincare creativedirection tagline
    uniE621 Full Website Copywriting for Nature-based Solutions from Indonesia
    PT Rimba Makmur Utama (RMU) has been managing the Katingan Mentaya Project (KMP) since 2013. This Nature-based Solutions (NBS) initiative focuses on restoring the peat forest ecosystem in central Kalimantan. In 2022, RMU approached Catalyze Communication Agency from Bali to create
    uniE621 Brand Strategy for Premium Sambal Brand from Indonesia
    Project Type: Brand Strategy, Social Media Campaign (2020) Founder + Creative: Jefta Mikola Brand Designer/Art Direction: Yonathan Yanuar As a personal project that began during the pandemic, my partner and I initiated a homemade Sambal brand based on our interest in Indonesian cuisine
    uniE621 Catalog writing for Iwan Tirta, premium Batik brand from Indonesia
    Project Type: Catalogue/Campaign Writing Client of: Waykambas Branding (2017) Account Executive: Lestari Ho Graphic Designer: Marissa Gunawan Iwan Tirta Private Collection is one of the finest luxury batik house from Indonesia, and a living legacy of Indonesia’s Batik Maestro, Iwan Tirta. As a
    uniE621 Website copywriting for One-Stop Integrated Tourism Town in Labuan Bajo
    MAWATU is redefining Southeast Asia's luxurious safe haven destination. From the homepage to the about page, commercial page, and hotel page, I played a crucial role in bringing this exciting mega project to life by crafting compelling website copy. Collaborating with Stucel Agency (from Jakarta)
    uniE621 Brand Strategy & Brand Book Writing for SENSITIF
    As Indonesia's 1 Pregnancy Test, Sensitif needed a new and comprehensive brand foundation strategy that could accommodate its growing business. With the brand's vast options for pregnancy-related products, we positioned the brand as Indonesia's Integrated Pregnancy Partner, and _"Your
    uniE621 UX Writing for an online Business Matchmaking platform
    Developed User-Research and translate concepts into product copy & landing pages across all Greenhouse digital products. About the company: Greenhouse is a technology platform helping startups and entrepreneurs enter Asia-Pacific market copywriting uxwriting websitecopywriting

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