Indonesian-based copywriter with 8 years of experience, ready to help you engage with your audience through effective storytelling. From brand strategy, brand guidelines, company profile writing, English-to-Bahasa Indonesia translation, website copywriting, scriptwriting, to social media campaign, she will support your brand in any means possible. She is an avid learner who loves to gain new perspectives on business, branding, marketing, as well as humanity.
Freelance Senior Copywriter at Bray Leino Singapore
Part-time (Nov 2022 - Present)
(Remote): Hired to handle Disney+ Hotstar Indonesian translation, transcreation and writing marketing copy for various objectives such as EDMs, in-app copy, push notifications, and legal lines in both English & Bahasa Indonesia.
Freelance Brand Writer (2022 - Present)
FROM EARLY START-UPS TO WELL-ESTABLISHED BIG BRAND CLIENTS IN INDONESIA:
Fondé (innovative beauty start-up brand)
Verihubs (B2B SaaS company)
Morin (Indonesian top fruit jam brand)
FORME (contemporary furniture brand)
MMP (Indonesia’s biggest warehouse solution)
Mawatu (Integrated Tourism Town in Labuan Bajo)
Iwan Tirta Private Collection (Indonesian premium batik line)
…and many moreBoston Consulting Group Indonesia: Crafting new purpose statement for “Telkomsel” (Indonesia’s largest telecommunications operator)
Hakuhodo Agency: Develop ongoing social media copywriting campaign
for Email not available. Sign in: https://www.twine.net/signup & video script for "Telkomsel” during Ramadan monthCatalyze Communication: Developed communication guide for “KMP” (the
world’s biggest carbon offset company) & full website copywriting for “Rimba Makmur Utama” (Indonesian Nature-based Solution company)
Content Strategist at rubicube creative Jakarta
Part-time (Feb 2020 - Feb 2021)
Developing brand guidelines to managing social media campaigns and building strategic content at one of the top branding agencies in Indonesia.
UX Writer at Greenhouse.co Jakarta (Jul 2019 - Oct 2019)
A digital one-stop market-entry service platform (B2B) across Asia Pacific based in Jakarta. Developed User-Research and developed concepts into product copy & landing pages across all Greenhouse digital products.
Brand Strategist at Waykambas Branding Jakarta
Full-time (Nov 2015 - Jan 2019)
From lifestyle, FMCG, property, hospitality to profound corporate brands, I had developed creative brand strategy, copywriting and brand guidelines for top brands across Asia. Some projects include: Vivo Condom, Sensitif, Morin, Arumaya Residence, DayDay, Irwan Tirta Private Collection, Phinisi Hospitality, and Astra Land Indonesia - to name a few.
Reach out to her, if you need any help from these tasks:
- Company Profile
- Website Copywriting
- Translation from English to Bahasa Indonesia
- Brand Strategy
- Brand Names
- Tagline
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