The Glenmorangie Company - Ardbeg Senior Marketing Project Lead

Digital Marketer is needed in Edinburgh, United Kingdom.

Client: The Glenmorangie Company

Location: Edinburgh, United Kingdom

Contract: No Job Type Listed

Job Description

As part of LVMH / Moët Hennessy, The Glenmorangie Company crafts, distributes, and markets two of Scotland’s most acclaimed single malt whiskies; Glenmorangie and Ardbeg. The Senior Marketing Project Lead will contribute to the long-term equity and profitable development of Ardbeg by managing the delivery of several critical brand projects. This role offers a unique omni-channel view of the Ardbeg brand, with management and delivery of the Ardbeg House project covering brand homes and experiences, earned media, and PR.

Responsibilities

Other Key Responsibilities:

• Manage partnered design agencies, ensuring 5-star luxury standards.
• Maintain regular communication and positive relationships with consultants, property management, senior management in MH, and the local community and stakeholders.
• Reconcile project plans, designs, and project budget.
• Work with Head of Brand Homes to ensure appropriate staffing levels are in place.
• Deliver to a luxury standard: the retail offering, POSM, and all signage, amenities, and movable goods.
• Identify new sources of growth and target new consumers with the most relevant strategy to develop the brand worldwide.
• Develop and deliver compelling and actionable global brand programmes, aligned to brand positioning to build brand desirability and velocity.
• Support the annual market brand planning process and review.
• Be a dynamic and passionate ambassador of the Brand, always seeking to strengthen Ardbeg’s reputation both internally and externally.
• Build effective relationships with cross-functional colleagues in the Maison and with local Market brand team counterparts.
• Assist Brand Team and Head of Brand as required on other ad hoc projects.
• Conduct a post-mortem analysis of key projects to integrate key learnings.

Requirements

Professional/Technical Experience:

• University qualification or relevant experience
• Strong marketing skills: innovation and product development, brand strategy, and creative development experience essential
• Experienced in working with multiple stakeholders, budget management, and adhering to project timelines
• Research and knowledge synthesis

Key Competencies:

• Capacity to deal with ambiguity within a complex environment
• Strong interpersonal skills, “savvy” within a matrixed organization
• Proactive attitude, must take ownership of projects with a mindset to drive to successful completion
• Action-oriented, drive for results, customer focus
• Capacity to motivate and excite people

Additional Information

At Glenmorangie, we aspire to embrace the broadest view of diversity, equity, and inclusion to build teams that are reflective of our customers and consumers, and that celebrate and maximise the uniqueness of every employee. To reflect the diverse needs of our workforce, we offer a range of life-friendly, inclusive policies including flexible working arrangements and generous leave entitlements. We are committed to supporting the mental health of our workforce; we have a community of Mental Health First Aiders throughout the business, and we provide a safe space to talk about our wellbeing. We also champion physical wellbeing, offering employees discounted gym memberships.

We are a Disability Committed Employer and offer a guaranteed interview to applicants who consider themselves to be disabled and who meet the minimum requirements for the job.