Design Asylum Retail - Irregular Choice: Digital Marketer / Digital Marketing Manager (6M/MAT Cover)

Digital Marketer is needed in Shoreham by Sea, United Kingdom.

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Client: Design Asylum Retail - Irregular Choice

Location: Shoreham by Sea, United Kingdom

Contract: Part Time, Maternity Cover, 6 Months Contract

International Footwear and Accessories brand Irregular Choice is looking for a Digital Marketer / Digital Marketing Manager for maternity cover estimated 6 months plus.

This role is focused primarily on marketing strategy and requires applicants to have a strong technical skillset to sales and brand awareness to our fans around the world.

You will see our brand has a strong digital marketing presence and brand following in web, Ecommerce, newsletter, Facebook, Instagram, Twitter, Youtube, Pinterest, Tik Tok etc

Duties include

• NEWSLETTERS
• Email marketing structure and plan
• Content planning and products to include
• Email concepts and designs - working with graphic designer
• Segmenting emails for USA / UK + Location Unknown
• LAUNCHES
• Teaser and Launch newsletters - concepts / subject lines and linking
• Managing paid media for Launches etc with Director
• PPC
• Managing PPC strategy & account manager with Director
• Planning & handling additional budgets for collabs / seasonal campaigns with Director
• REPORTING
• Monthly Google analytics reports to management
• PPC monthly reports, work with Director
• Email reporting
• Website Analysis
• OTHER
• Training & overseeing work of the Digital Marketing Apprentice & Content Creation Apprentice
• Planning social promotions / comps with team & writing copy

Key Skills

• Possess proven skills in digital marketing in a B2C environment
• Sound understanding of SEO, PPC, segmentation, audience targeting, personalised marketing
• Highly analytical with a data-driven approach
• Basic HTML skills, experience editing email templates
• Experience using marketing scheduling tools & social platforms for business
• Excellent fluent English and ability to write fantastic copy for digital channels
• On top of trends and best practices in digital marketing
• Experience managing and working with external agencies

Ideal Candidate

• Experience using Shopify, Mailchimp, Google Analytics, Tag Manager, Facebook, Instagram, Twitter, Wordpress, JIRA, Photoshop, Illustrator, AdWords
• Experience working brand-side in a close-knit business
• Interest in fashion and/or footwear, shoes
• Hands-on attitude with a sharp retail/sales mind
• Strategic planner with end-to-end approach
• Excellent interpersonal skills to draw out the best in colleagues and key stakeholders
• Highly knowledgeable with a strong level of confidence and responsibility
• Experience managing and working with external agencies