Propel - Social Media Marketing Manager

Social Media Manager is needed in Farnham, United Kingdom.

Client: Propel

Location: Farnham, United Kingdom

Contract: Part-time

Job Description

Senior Social Media Marketing Manager (TikTok Strategist) - 6-Month fixed term contract - part-time (20 hours a week).

Are you a TikTok expert with a passion for brand-building, social strategy, and community engagement? This is your chance to lead the TikTok expansion for a fast-growing brand, shaping its presence and driving real business impact. Join a pioneering brand on a mission to revolutionise gut health. The business is moving into a typical scale-up phase and is looking to continue to fuel its growth, establishing itself on TikTok following significant success on Instagram.

Why join? This role offers thrilling ownership of TikTok strategy, an impactful position to lead growth for a thriving brand, a collaborative culture working with leadership and teams, and the opportunity to join a company with a game-changing product that genuinely improves lives.

Requirements

What you’ll do:

• Develop and execute a strategic plan for launching on TikTok, leveraging insights and best practices.
• Identify and collaborate with agencies, freelancers, and internal teams to drive growth.
• Manage all aspects of TikTok marketing, including organic content, paid ads, influencer partnerships, and affiliate marketing.
• Work closely with cross-functional teams such as brand, performance marketing, web, and supply chain.
• Align TikTok activity with broader business goals, particularly customer acquisition and brand visibility.
• Monitor trends and platform changes to keep the brand at the forefront of TikTok marketing.

✅ Required Skills:

• Proven experience launching a premium brand on TikTok, either in-house or agency-side.
• Strong project and account management skills, with experience handling multiple stakeholders.
• Deep knowledge of TikTok’s ecosystem, including organic content, performance marketing, influencer collaborations, and TikTok Shop.
• A strategic thinker with a hands-on, agile approach, able to pivot quickly in a fast-moving scale-up environment.
• A passion for health, social media, and community engagement.

❌ This isn’t for you if:

• You don’t have any experience with TikTok as a channel.
• Your TikTok experience is solely focused on content creation.
• You prefer a highly structured corporate environment.
• You’re not comfortable with a hands-on marketing role.

Practical Information

• Hybrid working: Initially, full-time to start while embedding, then one day per week in the office.

• Salary: £35,000 for 6 months (equivalent to £70,000p/a FTE).

• Flexible working: part-time, 20 hours a week on a 6-month contract with potential for extension.

• Office based in Farnham - accessible via cab from the train station or by driving.

Additional Information

If you’re excited about taking a brand to the next level on TikTok, we’d love to hear from you!

Diversity & Inclusion: Propel is committed to building diverse teams where everyone belongs. We evaluate talent purely on merit and welcome candidates from all backgrounds.

Accommodations: If you need adjustments during the recruitment process, please let us know.