True Creative - Social Media Manager and Content Creator

Social Media Manager is needed in Fayetteville, United States.

Client: True Creative

Location: Fayetteville, United States

Contract: Part Time, Contractor

Job Description

Our marketing team is looking for a creative self-starter in Northwest Arkansas to edit content and manage our social media accounts. If you have creative editing skills, an eye for social media trends, and a good sense of organic brand building we’d love to work with you!

Responsibilities:

• Work with our Marketing Director and other members of the content team to develop social media and digital marketing strategies, plans, and campaigns that align with business goals
• Analyze the company’s social media and digital marketing strategies, plans, and campaigns to identify weaknesses and make recommendations for improvements
• Set Key Performance Indicators (KPIs) and targets for social media campaigns (e.g. comments, shares, likes) and measure campaign performance against the KPIs
• Analyze KPIs to identify trends in audience and customer engagement to help plan campaigns that build brand loyalty
• Research social media trends and channels to inform management of changes that are relevant to the company’s marketing activities
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Use social media marketing tools and channels to build and maintain the company’s audience, customer base, and brand
• Create, edit, publish and distribute engaging content daily (e.g. original text, photos, videos and news)
• Interact with audience and customers, monitor customer reviews, and respond to queries in a timely manner using the company’s social media accounts and social monitoring tools
• Identify and communicate with potential brand partners (influencers, creators, and brands)
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Stay up-to-date with current design and social media technologies, tools, and applications

Requirements

• 2+ years experience running and maintaining social media accounts for brands
• 2+ years experience using various social media platforms, specifically, Facebook, Instagram, TikTok, YouTube, Pinterest, and LinkedIn
• 2+ years experience creating content for social media channels in various formats: Short and long form video, static images, graphics, gifs, etc.
• 2+ years experience with design tools such as Canva to update, finalize, and output graphics
• Ability to produce and distribute creative content (text, images, graphics, and videos)
• Excellent written and verbal communication skills
• Excellent copywriting skills
• Analytical and multitasking skills
• Knowledge and curiosity for current and new online marketing channels

Traits We Look For in This Role

• Creative
• Self-Starter
• Reliable
• Strong Communicator
• Collaborator
• Planner
• Strategic Thinker

Nice to Have Skills

• Photography and videography capture and editing experience
• Graphic design experience
• Adobe Creative Suite
• Experience managing influencer and affiliate campaigns and/or brand deals

Other Information

• This role is 90% remote with 10% in-person working requirements
• This is currently a part-time, contract position
• Potential for a permanent role and career growth beyond the initial contract if you are a good company/culture fit