BruntWork - Social Media Specialist

This is a remote position.

Role Name: Social Media Specialist

Schedule: Part-time, Monday to Friday 9am to 1pm EST

Client Timezone: Eastern Time (Toronto)

Client Overview

Join a thriving e-commerce cosmetics brand that’s making waves across the US and Canadian markets! This innovative company offers premium beauty products through their online platforms and is looking to expand their digital presence. With a wealth of existing creative assets and a clear vision for growth, they’re seeking a talented specialist to help bring their social media strategy to life. You’ll work directly with the company’s leadership, giving you unparalleled access to decision-makers and the opportunity to make a significant impact on their brand visibility and market position.

Job Description

As a Social Media Specialist, you’ll be the creative force behind this cosmetics brand’s digital presence, transforming their rich library of visual assets into compelling social media content that captivates and engages their audience. You’ll have the exciting opportunity to analyze trending content in the beauty industry, replicate successful strategies, and put your own creative spin on content creation. Working directly with the company’s leadership, you’ll implement strategic content plans while having the freedom to provide valuable input and feedback. This role offers the perfect balance of creative execution and strategic thinking, allowing you to showcase your content creation skills while making a meaningful impact on a growing brand’s digital footprint. If you’re passionate about beauty, social media trends, and creating scroll-stopping content, this position offers tremendous growth potential as the company expands.

Responsibilities

• Create eye-catching social media content including vibrant reels, engaging videos, and scroll-stopping posts that showcase the brand’s cosmetic products
• Transform existing visual assets (professional video content, B-roll footage, high-quality images) into fresh, engaging social media content that resonates with beauty enthusiasts
• Capture new content as needed to complement existing materials and keep the feed dynamic and on-trend
• Execute proven social media strategies based on industry best practices and leadership direction
• Participate in weekly strategy sessions with leadership to align on content direction and upcoming campaigns
• Develop and maintain an organized content calendar to ensure consistent posting across platforms
• Analyze top-performing content from industry leaders and adapt successful strategies to fit the brand’s unique voice
• Provide creative input and constructive feedback on content ideas and marketing approaches

Requirements

• Demonstrated experience creating engaging social media content, with particular expertise in video editing and production for beauty or lifestyle brands
• Proficiency with video editing software and social media management platforms (specific tools will be provided)
• Creative mindset with the confidence to provide thoughtful feedback on content strategies while implementing established brand guidelines
• Strong communication skills for effective collaboration with leadership during weekly planning sessions
• Self-motivated with excellent time management abilities and comfort working independently in a remote environment
• Passion for current social media trends and best practices in the beauty/cosmetics industry
• Portfolio of previous social media work that demonstrates your creative capabilities